Shulou(Shulou.com)11/24 Report--

In this era of traffic as the king, any industry needs the blessing of traffic. Amazon as a huge traffic platform, sellers need to get enough traffic to attract more orders. As a result, several parties have launched a new version of traffic tools across the border to teach sellers how to increase the flow of their stores so as to promote the transformation of goods.

So, where does the flow entrance of goods mainly come from? Today, I would like to introduce to you the four major sources of Amazon traffic, master these basic principles, and then quickly increase store traffic through the assistance of several traffic dispatch tools!

I. search traffic

Search traffic is also called "keyword search traffic", which means that consumers enter keywords of their favorite products according to their own needs in Amazon's search box, and Amazon will show buyers the most relevant products according to the keywords they enter.

When consumers enter keywords in the Amazon search box, Amazon A9 algorithm will display products to buyers according to the order of relevance according to the consistency of keywords, relevance of products, sales, comprehensive performance score of Listing and conversion rate and other factors.

If the Listing, title, five-point description and product description of the product all contain a large number of content that matches the search keywords with a high degree of matching, then the product will have a greater chance of display and get more search traffic.

II. Category flow

The source of this traffic is not to search directly with keywords, but for users to select categories from the home page, then constantly screen their chosen conditions, and finally find the products they need.

The traffic size of different categories is different, and the popular mainstream categories will have relatively larger traffic. The most important thing about category flow is that the classification of products must be accurate. Which category and which subdivision node the product is placed under directly determines the accuracy of users and the competitors they have to face. Accurately grasp the flow of product categories, more conducive to product exposure and transformation.

III. Advertising flow

Amazon has three types of advertising traffic, which are distinguished according to the location of the display:

1. Sponsored Products (Commodity Promotion Advertising): the most common type of advertising, displayed on the search page, ranking according to the keyword quality score and competitive price in Listing.

2. Sponsored Brand (Brand Promotion / headline Advertising): exclusive advertising space for brand sellers, which can be directly linked to the brand flagship store to improve brand awareness and purchase intention.

3. Product Display Ads (display Advertising): display ads that can be displayed under the five-point description of Listing, or targeted at Amazon audiences that match the product.

Amazon's on-site advertising is in the form of competitive bidding, and the highest bidder is more likely to get clicks, of course, the high bid does not mean that you can occupy the first place, more importantly, look at the combination of the bid and the quality score of Listing. For example, for two products with the same bid, the higher the Listing score, the easier it is to get high advertising rankings. Therefore, advertising also needs to optimize their own Listing, and need to find suitable keywords for advertising.

IV. Associated traffic

Amazon's associated traffic includes Frequently Bought Together, Customers Who Viewed This Item Also Viewed, Customers Who Bought This Item Also Bought, and so on.

The associated traffic of the product is the largest and most difficult part of the traffic source in the Amazon station. The network of a product can be infinitely expanded, constantly associated with its own similar competitive products or complementary products, will infinitely increase its own exposure, and then make use of its own conversion advantage to form order conversion.

What we can do is to find the flow difference between our products and competitors, so as to maximize the flow of each flow entrance. Before this, we need to constantly improve the ranking and weight of keywords, but many novice sellers will have three problems for keywords: can not find all keywords, can not find the right keywords and will not optimize keywords.

The new version of traffic tools for cross-border upgrades can solve these problems. The core functions are: checking traffic sources, checking traffic with a single ASIN, multi-ASIN traffic, word topography, and keyword comparison. Help sellers dig and analyze competitors' traffic sources, quickly find comprehensive and accurate keywords, optimize your title and five points, and solve the problem of inaccurate keyword advertisements. You can also quickly find comprehensive and easy-to-deal related products to open positioning advertisements, seize competitive traffic, improve product exposure, and promote store orders.

(the picture shows the function of dispatching cross-border "single ASIN traffic check")

Several groups of cross-border products have been polished for 6 years, and there are more than 100000 registered sellers worldwide. Based on the exclusive accuracy algorithm and correlation algorithm, it provides digital intelligent Amazon operation solutions for many cross-border e-commerce sellers. It is a necessary artifact for Amazon selection and traffic analysis.

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