Shulou(Shulou.com)11/24 Report--

In the early morning of August 24, Beijing time, the first brand launch of Tencent's international game business brand Level Infinite, "Into the Infinite:A Level Infinite Showcase", was successfully held at the 2023 International Game Show in Cologne, Germany.

At this year's game show in Cologne, Germany, Level Infinite made its debut with 15 new tours, including "Assassin's Creed ®Jade: Jade", "Arena Breakout", "SYNCED", "Delta Operation (Delta Force: Hawk Ops)" and "Pathfinder (Wayfinder)". At the brand conference, Level Infinite CEO Liu Ming said that the Level Infinite account system Level Infinite Pass has reached the milestone of 10 million users.

Multi-terminal, multi-category, Level Infinite unveiled at Cologne with 15 boutiques

The Cologne exhibition is the second time that Level Infinite has participated in the Cologne exhibition since it unveiled a number of new products last year and won many awards, including the 3A masterpiece that has attracted much attention since the beginning of the project.

Jade (Assassin's Creed ®Jade) is an open world action adventure and role-playing game released by Level Infinite and Ubisoft around the world. Set in the Qin Dynasty in 215 BC, players will step into ancient China and experience the iconic sneaking, parkour and assassination games of the "Assassin Creed" series in the magnificent scenery of Xianyang. The game is about to start a second closed test.

SYNCED is a third-person shooter developed by NExT Studios. The game is set in a future where high-tech nanotechnology triggers the end of the world, where players will play warriors against deadly technology and try to remove monsters called nanites in the meridian restricted area. Through the unique "core control" play, the game skillfully combines PvE and PvP mode, and integrates Roguelite elements at the same time, bringing a new shooting experience for players. The Edge of Rebirth will be officially released globally on PC platform on September 8, and will also be launched on PlayStation 5 Xbox Series X in the coming months.

Pathfinder (Wayfinder) is a new online action RPG game released by Digital Extremes, the developer of Star Wars A, and developed by Airship Syndicate, the studio of Joe Madureira (producer of Darksiders). In the game Pathfinder, the player will become a pathfinder, shine on his own path and game style, and repel the hostile forces that occupy the world. As a highly anticipated game of steam, Pathfinder officially released a new trailer at this press conference.

"Storm: racing King (Stampede: Racing Royale)", developed by Sumo Leamington and released by Secret Mode, is described by Gamebeats as one of the best games in the summer game festival. This is a racing game that combines the classic play of "Sugar Pac Man" and "Mario Racing". 60 players compete in a variety of modes such as creative tracks and enhanced arenas, and determine the winner through three rounds of knockout rounds. At this press conference, the premiere of the latest trailer of "Speed: the King of Racing" announced that the PC version will start the preemptive experience on November 2.

"Dark area Breakthrough International version (Arena Breakout)" is a next-generation super realistic FPS mobile game developed by MoreFun Studio and oriented to mobile devices (iOS / Android). The game is a shooter game with withdrawal style. It is the ultimate goal of players to plunder more trophies on the battlefield and evacuate the battlefield in time to survive. A major update to the game, "Warport attack, Life and death Street Battle" (Battle for the Port:High Stake Urban Warfare), is expected to be released in October this year.

"Warhammer: eschatological Plague 2 (Warhammer: Vermintide 2)" is an action role-playing game produced and released by Fatshark as a sequel to the Warhammer series. It was released on PC on March 8, 2018 and then on XboxOne and PS4. At this exhibition, Warhammer: eschatological Plague 2 unveils its much-anticipated fourth career, a necromancer who can ride flames and control the dead, and she will fight her twin sister Sofia. The new career will be released on Steam, Xbox One and PlayStation 4 on October 19.

As another masterpiece of Warhammer IP, Warhammer 40k: Kuroshio (Warhammer 40jin000: Darktide) is a 4-player cooperative game that takes place in the nest of Tertium, where players will work with their partners against the enemy. The game will be released on Xbox Series X | S on October 4, 2023, and Warhammer 40k: Kuroshio will also revolutionize the game's professional system for PC and the upcoming Xbox version.

Song of Nunu: the Legend of League of Legends (Song of Nunu: A League of Legends Story) is a single player adventure game developed by Tequila Works and released by Riot Forge. As a story-driven adventure game, players will follow League of Legends's champions Nunu and Willump on the ultimate road journey through the frozen land of Freljord. "Song of Nunu: the Legend of League of Legends" released a new preview at this press conference and is scheduled to be released in the autumn of 2023.

The mobile game Command & Conquer ™: Legions is released by Level Infinite. At this exhibition, the mobile game "Destiny and Conquest: legion" released its first trailer, which combines the iconic "command and conquest" elements, war strategy game play and social interaction. Starting from August 25, the mobile game Destiny and Conquest: Legion will enter a new testing phase with Android versions launched in Australia, Canada, France, Mexico, New Zealand and the Philippines.

The second closed test of Tarisland, a massively cross-platform multiplayer online role-playing game, is confirmed to begin in November, when PC and mobile players from Europe, Asia and the Americas will be able to experience new game elements, and the test is preparing for multilingual support. After the official release of the game, players around the world will be free to explore the Taris world, socialize with others and embark on epic adventures.

Dunes: the Spice Wars (Dune: Spice Wars) released the latest trailer at the press conference, and Shiro Games and Funcom jointly unveiled the latest version in September. The game has updated a lot of content in the pre-emptive experience phase, and the R & D team is about to release 1.0 update, thanks to positive feedback from community players.

"GTFO" is a cooperative shooting game developed by 10 Chambers, a Swedish game development studio. In GTFO, prisoners bound by a mysterious entity known as the warden will form a team of four to meet the survival challenge, and players will have to work as a team to escape the dangerous underground prison. At this launch, Level Infinite released a trailer for the major content update of "GTFO" in September, which will add 13 adventure scenes to the game, when "GTFO" will have more than 70 adventure scenes.

Undawn, the Open World Survival RPG game released by Level Infinite and developed by Photon Studios, showed a new trailer introducing the game's first major update, "Desert Fury", which will be launched on August 24. The update, which includes new maps, storylines and character classes, adds more challenges to this open-world survival RPG game.

The new FPS film "Delta Action (Delta Force: Hawk Ops)," jointly developed by Timi Studio Lin Langtian's team, showed the first exposure machine promotional film at this Cologne exhibition and opened an appointment at the same time. This is a new cross-end special operations officers tactical shooting game, "Delta Special Forces" series of classic combat experience, "Black Hawk Down" HD reproduction classic will be a new presentation, the game will be available in PC, mainframe, mobile multi-platform free of charge.

"Nightingale" is an open world survival-building PC game developed by Inflexion Games. As a highly anticipated product of Steam, a new trailer and experience date were announced live at the opening of the Cologne exhibition.

Overseas performance is outstanding, Level Infinite drives the growth of Tencent's international game business.

Since its inception, Level Infinite has continued to launch a high-quality cross-terminal game experience with "play, content-driven, focus on boutique content and IP" as the core, which not only meets the diversified needs of global players, but also brings solid growth to Tencent Games.

On December 8, 2021, Tencent Games announced the formal establishment of Level Infinite. So far, Level Infinite has released more than 30 products around tactical competition, open world RPG, survival construction, MOBA and other categories. Among them, "PUBG Mobile", "the Goddess of Victory: NIKKE", "Magic Tower International Edition" and other works have achieved good results overseas.

"PUBG Mobile", as a representative mobile game owned by Tencent Games, has an outstanding performance from the beginning of its launch. under the operation of Level Infinite, the momentum continues unabated five years later. According to SensorTower, the game's total overseas revenue has exceeded 4 billion US dollars by June 2023. After its launch in May last year, "V Rising" achieved weekly sales of more than 1 million units, with sales exceeding 2 million units in the first month. NIKKE has quickly become a global phenomenon mobile game since its global launch in November last year, with cumulative revenue of more than $400 million in the global market from its launch to May this year, according to Sensor Tower.

The updated "Dark area Breakthrough International version (Arena Breakout)" released at this press conference was launched on July 14, and on its first day of launch, it topped the iOS free list in more than 100 countries and regions around the world, and ranked Top10 in 52 regions. In areas such as Thailand and Mexico dominated by Android, the "Dark area Breakthrough International version" has also topped the Google Play free list one after another.

With the eye-catching performance of a number of games, Level Infinite has become an important engine for Tencent Games's international business growth. According to the Tencent financial report disclosed on August 16, driven by games such as "VALORANT" and "Goddess of Victory: NIKKE", Tencent's international game business revenue increased by 19% in the second quarter compared with the same period last year. Tencent Games's international market revenue has reached 40% of the local market revenue, and Tencent Games has basically achieved the two-wheel drive development of "local + international".

Based on the global service brand of the game, Level Infinite releases the real potential of the game.

Looking back in 2022, Level Infinite brought a number of new products to the Cologne exhibition and achieved good results at the conference. Among them, "heavy Metal: the Singer of Hell", created by Funcom and its Outsider studio, was nominated for four awards at the last Cologne exhibition, including the most anticipated Xbox game, the most anticipated PC game, the best action game and the most original game, and finally won the most anticipated PC game award; Warhammer 40K: the Dark Tide, developed by Fatshark Studio, won the award for best multiplayer game. With extremely high gold content awards and new products, Level Infinite has demonstrated its competitive strength in the mainstream console game market in Europe and the United States.

This time, Level Infinite once again brought a number of new products to the meeting to further demonstrate its kernel capabilities in more categories and more terminals. In addition to the release of games, Level Infinite is a service brand based on the globalization of games, providing support and assistance to hundreds of Tencent cooperative studios around the world.

Based on Tencent's comprehensive support capabilities in distribution, operation, technology, resources and tools over the years, Level Infinite provides a wide range of support and services to overseas cooperative studios: from technology empowerment to R & D support, from "service games (GaaS)" to global market insight, as well as e-sports 's event system capabilities and global multi-regional distribution. "since the launch of the brand in December 2021, we have been supporting and working with many overseas development studios to provide them with customized solutions and support to help them bring excellent IP to market," Liu said at the press conference.

Today, the layout of Level Infinite has achieved phased results, and the global unified account system Level Infinite Pass has broken through the milestone of 10 million users. In the future, Level Infinite will continue to expand the product pool, continue to increase the layout of the whole platform, category innovation, GaaS, 3A boutique, and provide diversified game experience for players all over the world.

Level Infinite CEO Liu Ming

In Liu Ming's view, the development direction of Level Infinite includes R & D, distribution and Taiwan capabilities. In the face of changing users, markets and new technologies, Level Infinite needs to lay out ahead of time and establish leading capabilities, methods and systems to meet the challenges. In the future, Level Infinite will focus on the original IP, the connection and GAAS capabilities of users, as well as the whole platform.

The release of the Level Infinite brand indicates that Tencent Games's global business has officially entered the next stage of development; today, Level Infinite has become an important engine for Tencent Games's international business growth. With the arrival of the first independent brand launch, in the future, Level Infinite will continue to bring more high-quality games to players around the world to meet the diversified needs of the majority of players.

Anthony Crouts, head of Level Infinite Brand

As Anthony Crouts, head of the Level Infinite brand, said at the press conference, "We are committed to providing a fun and authentic game experience for players around the world, and to create an inclusive, interoperable and convenient player community to facilitate players to share and communicate. Not only that, Level Infinite also provides a wide range of services and resource support for global co-developers and studios to help them unleash the potential of their products."

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