Shulou(Shulou.com)11/24 Report--

Beijing, August 24, 2023-GDC Technology Limited (GDC), a leading global provider of digital cinema solutions, and DTS, Inc, a global leader in next-generation audio, imaging and sensing technology. Announced that DTS Surround Cinema audio solution will be launched in China for the first time in accordance with the strategic partnership agreement. The agreement provides GDC with an exclusive DTS Surround Cinema studio solution for cinemas around the world.

Asia's first DTS Surround Cinema was first launched at the Capital Cinema (Xidan Store), which leads the box office in China, and was successfully demonstrated to the industry in Hall 4 of the Capital Cinema on August 24 during the BIRTV period.

The audience was shocked by the DTS Surround Cinema surround sound effect. Compared with the existing cinema surround sound system, more viewers voted for the DTS Surround Cinema surround sound quality.

DTS Surround Cinema relies on the DTS Surround audio processor provided by GDC and follows the DTS Surround Cinema technical guide to achieve stunning and excellent surround sound performance at a controllable cost; GDC and DTS have developed a complete brand promotion plan for DTS Surround Cinema to help cinemas build brand sound halls and increase audience attention.

Yu Chao, Deputy General Manager of Capital Cinema, said: "Capital Cinema attaches importance to the importance of audio technology in enhancing audience viewing experience. We have actively renovated the cinema hall and upgraded it to DTS Surround Cinema, which confirms the cinema's enthusiasm and investment in improving its competitiveness. DTS Surround Cinema will not only bring us better audio presentation and higher audience attention, but also enhance the overall viewing experience of the audience. "

Dr. Zhang Waneng, founder, Chairman and CEO of GDC, said, "Audio technology is playing an increasingly important role in the viewing experience, and we work with DTS to ensure that we stay ahead of the competition. In order to enhance the sound experience, GDC first partnered with DTS to launch DTS:X nine years ago, which restores the real-world sound environment and brings moviegoers into a new dimension of sound immersion by providing an immersive sound experience. Now, DTS Surround Cinema has significantly improved the sound playback quality of surround sound halls, providing cinemas with more upgrade options. "

DTS, Inc. At DTS, we rely on trusted partners to apply our technology to different industries, including homes, mobile devices, cars and cinemas, covering billions of devices, "said Loren Nielsen, vice president of content and strategy. For the film industry, the partnership between GDC and DTS is a strong combination. GDC has been a trusted partner since the launch of DTS:X immersive sound in 2015. We have worked closely together to launch DTS:X that supports IAB, and now we are very pleased that GDC has brought a new DTS Surround Cinema audio solution to the film industry, allowing audiences to enjoy the movies and experience the vivid performance of the producers. "

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