Shulou(Shulou.com)11/24 Report--

Speaking of 3D, it is estimated that many readers will immediately think of the "Avatar" series and "Jurassic Park" movies. The lifelike picture of each frame shows fine details, so that the audience can hardly distinguish between virtual and reality, completely immersed in the visual feast created by the director.

In fact, in addition to the well-known 3D film and television animation, in the construction industry, in the manufacturing industry, in the medical industry, in many industries, in fact, 3D design is used to carry out all kinds of innovation and creation.

As the saying goes, "if you want to do good work, you must first sharpen its tools." if designers want to create more quickly and economically, they can't do without efficient and easy-to-use 3D tools. This interesting technology to introduce to you the Adobe Substance 3D tool set, is precisely for this reason.

The layout of Adobe in 3D product line

Yin Shan, head of Adobe 3D&I 's operations in Greater China, Australia and Southeast Asia, revealed to interesting Technology that as a leading company in the creative software industry, Adobe keenly observed that the development trend of various industries around the world is gradually from 2D to 3D integration, and finally a complete transition to 3D, so as early as 2019 began to layout 3D business product line.

On January 23, 2019, Adobe acquired French software company Allegorithmic. At that time, its products included Substance Painter and Substance Designer;2019, the mapping software used in the video game development process. In the second half of the year, Adobe once again acquired Facebook's 2D sculpture modeling software and upgraded it to become the desktop and VR end sculpt modeling software Modeler in its 3D toolset.

After continuous research and development, Adobe now officially launches the Adobe Substance 3D toolset. The scheme is based on advanced machine learning technology and comes with a wealth of 3D resources immediately available to optimize the 3D creation process with a more efficient workflow, so that creative people can focus more on the creation itself. and in ease of use, collaboration and other aspects of excellent performance.

Adobe Substance 3D tool set

The Substance 3D toolset released by Adobe contains five professional 3D creative software and a set of comprehensive high-level 3D asset libraries, covering the whole process of 3D creativity from models, materials, scene layout, rendering and release, providing complete 3D design solutions for entering the meta-universe era.

1. Adobe Substance 3D Modeler: desktop and VR end sculpture modeling

Let 3D modeling run like a painting. Flexible and powerful 3D sculpture modeling tools provide an endless stream of creative inspiration.

2. Adobe Substance 3D Sampler: digitization of physical assets from real to virtual

The core of 3D creative workflow. Easily convert real-life pictures into realistic 3D materials, HDR environments and 3D models. From inspiration exploration to perfect visual presentation, technological empowerment is as simple as that.

3. Adobe Substance 3D Designer: high-level 3D material authoring tool, the power of parametric creation.

Professional node-style production of seamless materials and patterns, image filters, ambient light and 3D models, the details are impeccable. Parameterized authoring allows all assets to output unlimited changes.

4. Adobe Substance 3D Painter: inject vitality into 3D creation.

Provide you with all the functions you need for 3D materials, from advanced brushes to automatically adapting preset masks of various shapes to open up a new experience in the 3D world.

5. Adobe Substance 3D Stager: build a perfect virtual image

Your own fully functional virtual studio. Easily build and assemble 3D scenes in this intuitive layout tool, set up 3D assets, materials, lights, and cameras, export images and share them to media such as Web and AR.

6. Adobe Substance 3D Assets: one-stop high-end 3D asset library

This asset library contains tens of thousands of parameterized intelligent 3D materials, more than 5000 commonly used 3D models and 100 kinds of lighting settings created by world-class 3D artists to meet the needs of users in different industries, easily adjust parameters and achieve unbounded creativity.

Significantly improve the customer digital experience

"all kinds of Hollywood blockbusters are using us to do 3D special effects, scenes, characters and costumes, and many films have won Oscars for best visual effects." Yin Shan said proudly. She also revealed that Adobe Substance 3D Designer and its behind team also won the 95th Academy Award for Science and Technology Achievement for their outstanding contributions in the field of film and television animation.

Nowadays, in addition to cinemas, we can come into contact with the concept of 3D immersion in many national trends or virtual museums and virtual exhibition halls. Yin Shan stressed that because the Adobe Substance 3D toolset is so easy to use, designers and even laymen can quickly make such a cool effect if they have taken the time to learn Adobe products. In fact, famous brands such as Hugo Boss, Prada, Volkswagen, BYD, Amazon, NIKE, Coca-Cola and Apple are all customers of Adobe Substance 3D.

With the continuous progress of digital technology, customers are more looking forward to real-time, personalized digital experience and interaction. With the increasingly fierce market competition, how to improve customer experience has become the key for enterprises to win in the business world. Today, 3D and immersive technology have been widely used in our daily life, work and business scenes, and customers expect 3D and immersive technology to bring them a more "immersive" immersive experience. 3D and immersive technology will help enterprises not only reduce costs and increase efficiency, but also achieve innovation and upgrading of customer experience, so as to open up a new business scene and take the lead in the fierce market competition.

3D Technology promotes the Digital Transformation of Enterprises

In the product presentation session, Sun Fei, Substance 3D product manager for Adobe Greater China, demonstrated in detail how to transform the design efficiently and quickly through the Adobe Substance 3D toolset, or the combination of 2D and 3D applications. And in games, film and television and animation, e-commerce, shoes and clothing, fashion, automotive, industrial design and other industries, Adobe Substance 3D toolset is how to combine 3D and 2D to help enterprises reduce costs and increase efficiency, and achieve rapid iterative case sharing.

"in the context of the country's call for enterprises to carry out digital transformation, many of our cooperative brands, including other art colleges, factories, art studios, etc., are urgently seeking digital transformation. Under this trend, the Substance 3D toolset can play a good auxiliary and promoting role." Sun Fei said.

Yin Shan pointed out that for 40 years, Adobe has been helping brands and creative people through innovation, with the responsibility of changing the world through the digital experience. In recent years, Adobe has invested heavily in 3D because Adobe believes that all industries can really benefit from 3D and immersive technology, and hopes that Adobe can also become an industry leader in 3D. The Adobe Substance 3D toolset has very low hardware requirements, and the operation habits are very similar to the work effects that designers like. The whole process can be designed in a very intuitive "WYSIWYG" way, and you can skip to the previous step at any time. Such a flexible, convenient, easy to use, low learning barriers to the tool set, will be able to truly empower customers in various industries.

"it is a general trend for 3D to replace 2D, and all kinds of industries have begun to benefit from it. Therefore, whether it is meta-universe or other immersive experiences, the trend of 3D is irreversible and everyone can get real benefits from it. Adobe hopes to work with friends in various industries to further make good use of this technology." Yin Shan said.

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