Shulou(Shulou.com)11/24 Report--

Recently, the billion-euro ZAO new consumption conference with the theme of "live up to your original ambition, Stay Gold" was held in Beijing. At the meeting, Yiou released the "2023 New domestic products CoolTop100 Brand list". Raytheon was successfully selected and became the only full-scene e-sports equipment brand in the list.

It is understood that this list is based on the 2R2P evaluation model developed by Yiou think tank, and comprehensively evaluates the performance of domestic brands from the four dimensions of consumer evaluation, expert evaluation, platform performance and performance performance. After many rounds of reviews by more than 100 industry experts, the list is highly recognized and influential. From the list, in addition to Raytheon, there are Chow Tai Fook, HONOR, Anta, Li Ning, Peraiya and other brands, involving consumer electronics, beauty and makeup, clothing, gold jewelry and other fields, basically including the leading domestic brands in various industries.

It has become the only selected brand in the field of e-sports equipment, which fully demonstrates the leadership of Raytheon. Since the beginning of the brand, Raytheon has always adhered to the fan-driven force as the core, adhering to the product development concept of "no mutual development, no public testing, no listing", and carried out development after a deep insight into the needs of users. to promote product innovation with user needs, to create high-performance, high-quality, high-end e-sports equipment, so that every user can have the ultimate e-sports experience.

Taking the ZERO series of high-end flagship products of Raytheon as an example, in terms of performance, by maintaining a long-term and stable strategic relationship with top suppliers, Raytheon is able to iterate the latest processors and graphics cards and other core components on the product for the first time to ensure the release of performance. In terms of design, the ZERO series adopts the "Qishi" design language that won the Red Dot Design Award, with design elements such as RGB light belt, diamond bite, stripe aesthetics, etc., combining supercar genes with e-sports 's aesthetics; at the same time, before leaving the factory, each product has passed rigorous tests far exceeding industry standards to ensure product quality.

With e-sports equipment as the carrier, Raytheon actively strengthened its "e-sports attribute". Through cooperation with Tencent "Crossing the Line of Fire" and NetEase "forever robbing forever", and participating in Bilibili World Comic-Con and other activities, Raytheon continued to detonate among e-sports users and young users, and the brand potential continued to improve. The title of "2023 New domestic products CoolTop100 Brand list" is also a high recognition of its brand influence.

In addition, as a representative brand of "New domestic products", Raytheon, on the basis of constantly pursuing product quality, adhering to the original intention of domestic products, constantly developing new products and seeking changes, shouldering the responsibility and responsibility of serving the national strategy of domestic brands and showing the national image. In the field of e-sports, its full-scene e-sports equipment has successively landed in Europe, Southeast Asia, Latin America, North America and other overseas markets, with personalized innovative design, excellent performance, excellent quality technology, favored by local users, export the unique charm of Chinese brands to the world. At the same time, under the guidance of the two-wheel drive strategy of "e-sports + Xinchuang", Raytheon deeply distributes domestic Xinchuang, and its products are widely used in eight major industries, such as finance, party and government, education, and medical care, and become an important force in China's Xinchuang industry. to help ensure national information security.

Continue to break the circle of e-sports industry, trillion-scale letter to create the blue sea, Raytheon faces, is the vast sea of stars. At the right time to ride the wind and waves, Raytheon will continue to adhere to the original idea of "user-centered" brand, anchor high quality, forge hard power, and create a new domestic brand recognized by users.

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