Shulou(Shulou.com)11/24 Report--

Available from 350000 and delivered in November

Author | Wang Lei Chumen

The conventional wisdom is that 2019 was a watershed for new cars, when it was so divided that even the head was almost delisted, and the new contestants continued to fall over the next few years. Even this year, the players at the poker table are not guaranteed to make it to the end.

In this case, there are still new entrants-Polar Stone 01, listed.

Many people are relatively unfamiliar with this brand, but just looking at the LOGO and shape of this brand, there is an illusion of deja vu.

For example, LOGO, like the ideal car logo upside down, is very simple and somewhat similar to Xiaomi. And Jishi 01 this car, is teased by netizens, looks like a guard, and Biya looked up at U8 a bit face-to-face.

The new car adopts add-program hybrid power, equipped with 1.5T range extender, matches the combination of 200kW+150kW dual motors, adopts Ningde era 56-degree ternary lithium battery, pure electric range 282km, comprehensive range 1338km.

There are six and seven versions, priced at 3599,000 and 349900 respectively. Currently, Jishi 01 has opened a touring exhibition in 22 cities across the country, and officials say national delivery will begin in November 2023.

How much food can such a new player buy in the extreme market?

01. what kind of car? As a medium and large SUV, first of all, it must be big enough. The body size of Jishi 01 is indeed not small. The length, width and height of the new car are 5050 (5295) / 1980/1869mm, and the wheelbase 3010mm.

Source: polar stone car as a whole adopts founder tough design style, intake grille adopts honeycomb design, and is equipped with "T" headlights. A large number of black decoration kits are also used at the front bumper, and the car logo is located above the middle net, which is said to be a deformation of the word "stone".

On the side of the body, the through waistline extends from the front to the rear, and the car uses a double color scheme, as well as the popular suspended roof, which is also equipped with a luggage rack, but the door handle does not adopt the current mainstream hidden design.

Source: the overall design of the rear of the Polar Stone car is relatively simple, using vertical taillights similar to those of the Land Rover Guard.

If the design outside the car takes the cross-country style, then there is a contrast inside the car.

Interior decoration is very home into the car, big color TV, big sofa, and even water fountain have been arranged.

The design of the full LCD dashboard and large suspended central control screen eliminates almost all physical buttons and provides dual wireless charging panels and double cup holders.

Source: the second row of Polar Stone car uses two separate seats, and offers 6 seats and 7 seats for consumers to choose from. The second and third rows of seats can be toppled to achieve a 2m x 1.5m queen bed mode, and the rear row is equipped with an entertainment screen similar to the ideal L8.

Source: it is worth mentioning that Jishi 01 also has a kitchen for household use.

Unique rear door kitchen system, drinking fountain can provide room temperature, warm water, boiled water, mealtime, expand the table can form a simple kitchen console, can accommodate a full set of outdoor kitchen utensils, put down the console has its own induction cooker work area, and connected to 220V external discharge interface.

Source: polar Stone Automobile even considers whether the height of the console is reasonable when bending down and designs the clasp of garbage bags.

On the whole, the interior of Jishi 01 is more household than the hardliners in appearance.

Can you play the ideal L8? Polar 01 is also equipped with a car-borne pure solid-state lidar, or two lateral equivalent 120 lines, with a vertical field of view angle of 75 degrees, with a forward 128-line lidar, with a horizontal field angle of up to 280 degrees.

Source: in terms of intelligent driving, the high-end version uses two Nvidia Orin-X chips, three Hesai lidar, 5 millimeter wave radar, 12 ultrasonic sensors and 12 cameras, which can meet the intelligent driving assistance function of all terrain.

In power, it is equipped with an incremental hybrid power system composed of 1.5T engine and front and rear double motors, in which 1.5T engine comes from Mianyang Xinchen Power, and the maximum power is 112kW.

Source: the maximum power of the front and rear motors of Polar Stone Automobile is 150kW and 200kW respectively, matching the ternary lithium battery from Ningde era 56kWh. The pure electric mileage is 282km under CLTC condition, and the comprehensive mileage is 1338km.

Extended range hybrid, big color TV, big sofa, the price of about 350000, the goal of Jishi 01 is very clear, straight to the ideal L8.

Generally speaking, the new car is basically similar to the ideal L8 in many aspects, such as interior decoration, body size, seat layout, power system and so on, except for the hard line and ideal of the design.

Although Jishi 01 has advantages in terms of price and power, can it compete with the best-selling models in the current medium-and large-scale new energy SUV market?

To tell you the truth, it's a little difficult.

Regardless of product power, only the brand awareness of the ideal car and the degree of consumer recognition, it is not comparable to Polar Stone 01, and this is difficult to change in a short period of time.

02, car-making "floor-sweeping monk" Jishi Automobile parent company is Shanghai Luoke Intelligent Technology Co., Ltd., the company was established in 2021, the legal representative Chang Jing, but also the chairman of Stone Technology Co., Ltd.

Yes, that's the company that specializes in sweeping robots.

Stone Technology, formerly known as Beijing Stone Century Technology Co., Ltd., was established in July 2014. Its main business is the design, research, development, production and sales of intelligent cleaning robots, in which the production process is realized by commissioned processing.

In its early days, Xiaomi was a contract manufacturer, and in September 2016, the company began to commercialize lidar navigation technology to sweep robots and launched its first product, "Mi Family sweeping Robot."

Starting in 2017, stone technology began to millet, and the share of revenue of millet floor-sweeping robots in stone technology decreased year by year from 88%. In 2021, the proportion of its own brand revenue has reached 98.8%, completing the transformation from contract manufacturing to private brand sales.

On February 21, 2020, Stone Technology landing Kechuang listed on the board, and its share price once soared to 1494.99 yuan per share, becoming a unicorn in Science and Technology Innovation Board's smart home industry, with a maximum market capitalization of more than 45 billion yuan.

Behind all this success, it is inseparable from the man at the helm behind the scenes-Changjing.

Source: Luo Ke Intelligence for big entrepreneurial projects such as car building, people tend to pay more attention to the people at the helm behind them, just like Lei Jun to Xiaomi and Musk to Tesla. Without exception, the founders make a lot of money before the products appear on the market, and Jishi Motors just doesn't go the usual way.

In the mighty cross-border car-building movement, if Xiaomi car has its own protagonist halo, then Luo Ke intelligence is a new car-building force that does not have much sense of existence.

In fact, Changjing is an extremely low-key person, rarely interviewed by the media and hardly updated on social media, which is obviously different from the bosses in the auto industry, low-key and extremely pragmatic.

Source: just because Luo Ke is smart but low-key doesn't mean he doesn't bother.

Perhaps influenced by Lei Jun, Changjing is also a continuous entrepreneur. Judging from his career history, he has nothing in common with the automobile industry. if Changjing has a past with cars, he Xiaopeng probably graduated from the same school. In 1999, he Xiaopeng graduated from South China University of Technology and Changjing was admitted to the computer major of South China University of Technology.

Changjing has no experience of building a car, cross-border car or some personal feelings, because he is a typical car enthusiast, but also an off-road enthusiast, he plans to build an add-on off-road vehicle comparable to Mercedes-Benz G-Class.

In 2021, Changjing personally set up an independent car company, Shanghai Luoke Intelligent Technology Co., Ltd., in January of that year, with a registered capital of 10 million yuan and Changjing's 40 per cent shareholding. Coincidentally, two months later, Lei Jun announced in a high profile that "the last major entrepreneurial project" and began to enter the field of car building.

Source: Luo Ke intelligence is worth mentioning that Luo Ke intelligence is not directly related to stone technology, that is, Changjing individual independent car-building project.

And his partner Yan Feng is also a big shot from the industry, once served as SAIC Information Systems Department Application Development Director, SAIC Group Information Strategy Department Deputy General Manager, Ali and SAIC jointly owned intelligent cockpit, vehicle OS company zebra technology, is Yan Feng in SAIC as the main sponsor to lead the establishment.

Source: Luo Ke Intelligence in addition, Yan Feng also has an identity, that is, the former Weimar Automobile partner, Chief Technology Officer, he currently serves as Luo Ke Intelligent CEO.

With the halo of bosses and stone technology, Changjing, which starts a business again, naturally receives capital attention.

Three months after its establishment, the company received its first round of financing. One year after its establishment, Tencent, Sequoia Capital China, Northern Lights Venture Capital, QiMing Venture Partners and others sent it another 100 million US dollars in investment.

Source: Luo Ke Intelligence

Subsequently, the company received a financing of US $200m in April 2022, followed by the old shareholder Sequoia Capital China and the new shareholder IDG Capital.

At the beginning of 2023, Luoke Intelligence completed the E-round financing and was successfully promoted to unicorn company with a valuation of US $2 billion. Over the past two years, Luo Ke Intelligent has raised a total of about 540 million US dollars (about 3.8 billion yuan).

It has been less than three years since Luoke Intelligent was founded by Beijing Automobile Factory in January 2021 and released its first mass-produced model in August 2023, which is faster than many new car-building forces in the past.

The reason why we can land quickly is that we have to mention the manufacturer of Jishi 01, the Beijing Automobile Factory, which produces 212.

Source: Beijing Automobile Factory Luo Ke Intelligence itself does not have the qualification to build cars, for the current financial situation is not rich Jishi Automobile, it is difficult to independently complete the heavy asset layout of the production base in the short term.

It can also be seen from the logo on the back of the car that it says Jishi 01 on the one hand and Beijing Automobile Factory on the other.

Despite BAIC's name, Beijing Automobile Factory (BAW) actually has little to do with today's BAIC. After officially leaving BAIC, Beijing Automobile Factory (BAW) was taken over by Shandong Fulu Group in 2020 and moved its headquarters from Beijing to Qingdao.

Source: Beijing Automobile Manufacturing Plant, February 2023, the controlling shareholder of Beijing Automotive Manufacturing (BAW) changed. Tianyan check App shows that Weiqiao Group holds 71% of its shares and has successfully become the company's controlling shareholder with automobile manufacturing qualifications.

Just a few days before the release of Jishi 01, Weiqiao Entrepreneurship Group and Luo Ke Intelligence jointly announced that they had signed a strategic cooperation agreement, which was regarded as an official announcement for the production of Jishi cars.

Source: Luo Ke Intelligence, that is to say, Jishi Automobile has nothing to do with BAIC as we know it, and the relationship with Stone Technology is limited to the same founder, and the two companies are also completely independent.

Luo Ke's car-building logic is similar to Huawei's smart selection model, with role-playing as a core technology supplier and exclusive sales agent. Provide product definition, marketing, and core intelligent technologies for vehicle companies with manufacturing capabilities, including three electricity technology, intelligent cockpit and intelligent driving.

Source: Luo Ke Intelligence, however, has little advantage for factories that actually build cars. The shareholding side of the Beijing Automobile Factory has changed several times in recent years, and before that, the Beijing Automobile Factory had no experience in producing and manufacturing large new energy vehicles, and the only new energy vehicle on sale at present is an A00-class pure electric car called Yuanbao.

In such a fierce competition, Jishi Motor faces not only the test of its products, but also a series of challenges such as production, sales and after-sales. I hope it doesn't end hastily like a traveler.

This article is from the official account of Wechat: Chaodian Lab (ID:SuperEV-Lab), author: Wang Lei Chumen

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