Shulou(Shulou.com)11/24 Report--

On August 15, Sale easy released marketing cloud 3.0 products. Based on CRM integrated business platform and data platform, sales Yi hopes to rely on the brand-new marketing growth solution brought by marketing cloud 3.0. through the comprehensive upgrade of the five major capability engines, B2B enterprises are driven by data to achieve more accurate and personalized marketing, open up the collaborative closed loop between market and sales, and help enterprises fight for increment with stock. In the fierce business war, quickly seize business opportunities and achieve rapid growth in performance.

To break through the marketing dilemma of B2B enterprises, we need to focus on the customer-centered marketing "three cycles".

Sales easy CTO Liu Zhiqiang believes that under the marketing funnel mode, marketing is an one-way line from top to bottom, from camp to sales. B2B enterprises usually encounter three typical problems in the marketing process-inefficient customer acquisition, inaccurate marketing and unhealthy growth, which is also the key motivation that affects the rapid development of B2B enterprises. In the customer-centered era, if B2B enterprises want to get out of the marketing dilemma, they need to change the previous one-way marketing model, not only from marketing to marketing, but also from marketing to marketing, to construct marketing external cycle, marketing cycle and marketing internal cycle. use data to drive accurate and personalized marketing results.

The release of easy Marketing Cloud 3.0 products will help B2B enterprises build the external, medium and internal marketing cycles:

1. Marketing external cycle: let enterprises use stock to guide increment, accurately identify customers in profit areas, implement personalized marketing strategies, and accurately deliver value.

2. Marketing cycle: through the close cooperation between market and sales, improve the efficiency of internal cooperation, continue to operate sleeping customers and old customers, and make use of old customers to influence new customers, and help enterprises to get customers efficiently.

3. Marketing internal cycle: through marketing cloud 3.0 products to help enterprises establish a growth flywheel for marketing customers, so that new signing, recommendation, purchase, cross-selling and other multi-business growth points can be made together, and finally achieve healthy and sustained growth of B2B enterprises.

The "three cycles" of customer-centered marketing

With the overall upgrade of the five key capability engines, "internal and external repair" can win.

Marketing Cloud 3.0 products have been comprehensively upgraded to include customer insight, marketing automation, connectivity, content and integrated analysis, which are required in the three cycles of gaining customers. Luo Yi, who is in charge of selling easy products and marketing cloud products, said that based on the enterprise's global customer data on the CRM platform, the five key capability engines for selling easy marketing cloud 3.0 products have not only greatly improved the coordination efficiency between market and sales, but also achieved continuous empowerment for B2B enterprises to achieve accurate and personalized marketing goals externally.

01. Overall upgrade of the five major capability engines-customer insight engine

Sale easy Marketing Cloud 3.0 can help enterprises integrate all different dimensions of data ranging from lurking, transformation, transaction to service, including business subjects, customer data, customer lifecycle business and customer digital interaction behavior. build customer data assets for enterprises. Then extract multi-dimensional customer tags through the system smart tag capability engine, form a 360-degree panoramic portrait of customers, achieve in-depth customer insight, and build a fine customer hierarchical operation system and accurate marketing system for B2B enterprises. in order to further enhance the customer experience.

Integrate customer lifecycle 360 data from potential customer, transformation, transaction to service, and build customer assets.

02. Overall upgrade of five capability engines-- Marketing Automation engine

Sale easy Marketing 3.0 is a marketing automation capability engine for B2B enterprises. Based on customer personalized tags and 360-degree portraits, enterprises can flexibly group and group marketing audiences according to different customer journeys, so as to achieve personalized and accurate marketing and operation. And the follow-up enterprises can also evaluate the marketing effect through the visual customer journey marketing canvas, and then further trigger multiple rounds of marketing automation tasks to greatly enhance the marketing transformation.

Support enterprises to achieve detailed operation and precision marketing based on customer journey through marketing automation.

03. Comprehensive upgrade of the five major capability engines-- content engine

Sale easy Marketing Cloud 3.0 provides B2B enterprises with efficient content material management tools to help enterprises easily build online content and material centers, fully meet the applications of enterprises in a variety of business and management scenarios, and help B2B enterprises achieve high-quality interaction with customers.

Build online and material centers to promote high-quality interaction between enterprises and customers

And Marketing Cloud 3.0 can also visually analyze content distribution and dissemination data, as well as comprehensively evaluate the implementation efficiency of teams and activities, so as to comprehensively improve the operation and management efficiency of content marketing.

Analyze the content distribution and dissemination data, and evaluate the efficiency of team / activity execution

04. Comprehensive upgrade of five major capacity engines-- connecting engines

Automatic marketing is inseparable from a series of digital marketing tools. Marketing Cloud 3.0, which is easy to release, supports B2B enterprises to attract customers through online advertising, live streaming, offline events, exhibitions and other ways, and based on the cue intelligence of Marketing Cloud 3.0, customer private domain operation and other functions, accelerate the further transformation of clues.

Omni-channel and multi-scene drainage to speed up the construction of enterprise private domain customer pool

For the private operation of the enterprise, through the deep integration of the enterprise-level integrated CRM platform and WeCom, around the customer life cycle journey, seamlessly connect customers from marketing, sales, and service multi-business scenarios, and achieve full-link access to B2B enterprise customers, dealers and end consumers, in a more flexible way of social cooperation, comprehensively upgrade the refinement and digitalization of customer private domain operation and customer management.

05. Overall upgrade of five major capability engines-- integrated analysis engine

Through the BI analysis capability of Marketing Cloud 3.0, we can provide rich indicators and data analysis charts for different roles of enterprises, which can help B2B enterprises to invest in the whole process from market cost to customer transaction, and analyze the effects of different market activities and customer acquisition channels, so as to fully understand the marketing effect, constantly optimize ROI, and help B2B enterprises drive marketing decisions with data.

Advertising all-link data access

Seamless access to market / sales data to achieve deep insight and analysis of enterprise marketing and sales full-link data

The improvement of B2B marketing ability is difficult to achieve overnight. With the help of the newly upgraded marketing cloud 3.0 products, easy sales will help B2B enterprises break through the marketing dilemma, establish a circular operation system that runs through the whole process of camp, sales and service, and achieve truly accurate and personalized marketing driven by data. and seamlessly break through the barriers between enterprise market and sales, improve enterprise operational efficiency, and finally help domestic B2B enterprises quickly find an effective magic weapon for stable business operation and business upgrading and growth.

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