Shulou(Shulou.com)11/24 Report--

On July 27, the "exploring the way of artificial Intelligence-Enterprise CXO sharing meeting", jointly sponsored by sales Yi, Huawei Cloud, Tianrun Rongtong and China soft International, was successfully held in Huawei's Beijing representative office. This sharing session invited a number of enterprise CXO and AI experts to the scene to discuss with the participants the development trends, application scenarios and challenges of artificial intelligence technology, and to share their practical experiences and experiences in the field of AI, committed to providing new digital transformation directions and industry solutions for various industries.

At the event, Yang Kun, vice president of sales, presented a wonderful sharing with the theme of "how to intelligently perceive customer needs to drive business growth in the AI era". He said that the value of intelligent capabilities in CRM is mainly reflected in the following three dimensions:

(Yang Kun, vice president of sales)

First, the enabling business will be improved. AI combined with CRM can better help sales process management, achieve multi-port interworking integrated customer operation platform, grasp the full dynamics of customers, tap more potential customer needs, run through the marketing service process, break the data isolated island, and help the business to improve.

The "Smart customer acquisition" and "next Best Action" launched by CRM are two data intelligence products that can use AI technology to help business people promote clue flow and business process, identify potential customers, and give intelligent guidance on the next step to achieve the perfect landing of sales best practices.

Easy sales, "Smart customer acquisition" and "next Best Action" help to improve the business.

Second, improve the efficiency of service personnel. The artificial intelligence data analysis is built into the integrated process of marketing and service, which can improve the lean operation ability of service personnel, improve the interaction efficiency of service personnel, and realize the exchange and sharing of multi-data. fine management of all links from marketing to sales to service realization. At the same time, multi-channel data integration and multi-dimensional modular Kanban can help enterprises break the isolated island of information, achieve efficient inter-departmental cooperation, enhance internal cooperation capabilities, and improve service quality.

Easy sales help enterprises build a 360 °view and help service staff gain insight into customer problems in advance.

Third, enhance the customer service experience. AI data integration platform can drive business processes through AI, accurately perceive customer demands in the service process, monitor and optimize the service process of service personnel, help enterprises to solve the opacity in the process of customer follow-up service, and find and solve problems in time.

Easy sales CRM builds a sales knowledge base through data, realizes customer hierarchical management, makes intelligent push for customers at all levels, sets up customer follow-up node reminders, customer history information sharing and other functions to achieve integrated service process. At the same time, according to different business scenarios, the customized solution of PaaS platform can be realized, and the modules of sales, market, service, internal examination and approval and after-sales service can be connected together to form a 360-degree view of customer service. Through artificial intelligence big data analysis, targeted customer service can be provided according to customer needs at different stages, from initial customer contact to retention and cultivation. When it comes to customer retention or secondary development of cooperative customers, Sale easy CRM has perfect functional modules, thus helping enterprises to achieve digital transformation and business growth in the AI era.

Easy sales PaaS platform helps enterprises to quickly build business processes or business applications to support business development.

In the splendid theme sharing, innovation discussion and positive interaction, "exploring the way of artificial Intelligence Enterprise CXO sharing meeting" came to an end successfully. In the future, Sale Yi will continue to empower enterprises through AI+CRM 's digital services, helping enterprises to achieve digital transformation and innovative development. At the same time, Sale Yi will continue to work with partners to build ecology, share value, create the future, and contribute to the sustainable development of artificial intelligence digitalization.

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