Shulou(Shulou.com)11/24 Report--

On August 21, the launch of 2023 new products and China Investment Promotion Conference was held in Nantong, and two subversive new water purification products were launched. Shen Weixing, general manager of easy Kaide Group, and Wang Wenxian, deputy director of the management committee of Nantong Development Zone, attended and delivered speeches. Celebrities such as Liu Tao, the brand spokesman of easy Kaide, Jiang Nanchun, founder of focus Media, and Gu Junhui, an expert in Chinese marketing positioning, attended the scene and witnessed the grand meeting with nearly 1,000 businessmen and industry experts from all over the country.

Easy to open water purifier, is an innovative water purification brand integrating R & D, production and service, adhering to the brand concept of "China Core knows more about China Water" and taking "escorting China Water" as its own responsibility. in-depth development of water purification technology market with more application prospects. At the meeting, Shen Weixing, general manager of Yikaide Group headquarters, said, "Clean water is related to people's livelihood and is a great cause that benefits the country and the people. Popularizing and developing clean water is the mission and responsibility entrusted by the times and society. With the proposition of" subverting and reconstructing the future ", Yi Kai is writing an 'easy paradigm' to promote the development of China's water purification industry from the three dimensions of technical barriers, product innovation and brand power."

Gu Junhui, an expert in marketing positioning, emphatically expressed his views on "the future of the clean water track". He believes that the popularization rate of water purifiers in China is low, and the retention rate of water purifiers is far lower than that of major international economies, so there is a broad space for development. Jiang Nanchun, founder of focus Media, said: "physical consumption is returning, neo-refinement and new healthy life will become the trend. Easy to open is the product of this trend, as a strong brand in the water purification industry has natural growth resilience."

China is one of the largest water purifier markets in the world, with a market size of more than 100 billion. As people pay more attention to the safety of water quality, the market scale of water purifier will continue to expand. However, what does not match the vigorous development trend is that the water purification industry in the past 20 years has only solved the water purification problem of "one faucet" in the kitchen, that is, the demand for drinking water and cooking water. However, the problems of kitchen cleaning, dishes cleaning, and kitchen wading household appliances, which account for 80% of the total water consumption, have not received due attention. In front of the water purification industry is the problem of hard water quality and high content of calcium and magnesium ions in our country. It is urgent to upgrade the full scene demand of the water purification industry from "drinking" to "using".

At the scene of this press conference, Yi Kaide brought two epoch-making new water purification products: "MQ9 King 5.0 integrated water purifier" and "A9 PRO mother-and-infant milk purification drinking machine".

According to relevant statistics, the amount of water resources per capita in China is 2200 cubic meters, which is about 4 percent of that in the world, and it is one of the most water-deficient countries in the world. In this context, a large amount of "waste water" produced by the water purifier appears to be "out of date". MQ9 King 5.0 integrated water purifier realizes omni-directional reconfiguration from split type to integrated type. The 5.0 integrated waterway of the whole kitchen water purification system + intelligent multi-function sink + internal circulation system covers all kinds of scenes of residential water demand, in the form of centralized collection and secondary circulation, the "waste water" produced by the traditional reverse osmosis water purifier is recycled and reused, which greatly improves the utilization rate of water resources.

The same innovation has taken place in the field of maternal and infant water use. The World Health Organization has strict standards for the use of water for infants and young children, mainly because their liver, kidneys and immune systems are not yet mature and are more vulnerable to heavy metals and microbes. A9 PRO soaking milk net drinking machine is a new product specially designed for "water for mother and baby". According to the characteristics of water quality in China and the special needs of mothers and infants, an innovative PCNFC low-sodium integrated core design is adopted, which can filter excessive sodium ions and other heavy metals in tap water, capture beneficial minerals and retain more iron to meet the iron demand of Chinese babies from 0 to December. It can also be sterilized for a long time, making every drop of water sterile.

After six years of hard work, from becoming a water purification brand for the Antarctic research team, to the establishment of the first aircraft carrier-level water purification joint laboratory, and now the launch of subversive new products, it is easy to take the lead in the water purification track. By 2023, relying on the strong promotion of products and forming a strong offline layout, it has achieved global coverage in 274 cities, set up more than 600 offline stores and more than 1200 offline retail outlets, providing strong support for product sales. In addition, in 2024, Yi Kaide will build a new smart factory in Nantong, China, to enable China's clean aquatic products with Industrial 4.0. This indicates that Yi Kaide will achieve comprehensive upgrading and leapfrog breakthroughs in the aspects of brand, technology and intelligence, and look for new exports of China's water purification industry.

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