Shulou(Shulou.com)11/24 Report--

On August 23, XREAL released an official figure that the cumulative global sales of XREAL Air glasses exceeded 200000 units and the sales of adapters (wired & wireless) reached 98773, just one year after XREAL Air products went on sale in China. In addition, it is also mentioned that the global monthly sales of XREAL Air have exceeded 20,000 in the past 30 days. These figures mean that the brand XREAL has refreshed its "Chinese speed" on the global AR track.

VR / AR double Sky AR glasses have become a popular style on the track.

At present, the digital economy is developing rapidly in China. However, the VR / AR market presents a dual situation of ice and fire. The latest industry data show that there is a significant difference in omni-channel sales performance in China's VR / AR market in the second quarter of 2023: VR online sales fell sharply, with a year-on-year decline of 60.9%. However, the share of AR devices in the overall online market for VR / AR devices increased to 38%, with sales up 258% from a year earlier. At the same time, the combined market share of the TOP3 brand in China's AR online market has reached 90.2%, which shows that the development of AR equipment is obviously accelerating.

Among them, AR glasses as the entrance of the next epoch-making mobile terminal and computing platform has gradually become the consensus of the industry. XREAL Air, which was officially released to the global market in 2022, has become the most representative product in the industry. According to IDC's 2022 AR / VR report, XREAL became the world's largest shipping brand in the AR industry with 98000 units in 2022, making the consumer AR surpass the enterprise level, and won the best results of Amazon sales in the United States / Japan, the first in the world, and the first in China. According to the latest official statistics of JD.com and Tmall from July to August in 2023, in the past 60 days, the official flagship store of XREAL has sold more glasses than PICO, and the sales volume is more than 2.5 times that of other AR brands combined. XREAL Air has become a popular product that continues to maintain Top1 sales in China and the world.

As the world's first popular consumer AR glasses, XREAL Air has an industry benchmark space retinal display, 130inch aerial screen and 201inch AR sharp color ceiling, and supports the connection with mobile phones, tablets, notebooks, handheld computers, game consoles and other devices. It is a plug-and-play "pocket screen" anytime, anywhere, and only 79g portable pioneer minimalist aesthetic concept. From the beginning of listing, it has been deeply loved by young consumers.

Multi-scene experience has been recognized both inside and outside the industry, and the era of AR space screen may be coming.

It is worth mentioning that, as a terminal device for spatial interaction, XREAL made a breakthrough from the direction of AR glasses. The innovation put forward the concept of "AR space screen", that is, the general name of the virtual screen generated by XREAL glasses and different terminals, which will break the physical shackles of the physical screen. Based on this, XREAL released the hardware product XREAL Beam in the first half of the year, this very subversive product is the "AR space screen" hardware solution for XREAL Air glasses, and it is also the first space computing terminal in the AR industry to realize the 3DoF hover of screen screen in space. Through XREAL Beam, XREAL Air glasses can be efficiently connected to fully intelligent terminal scenarios such as mobile phones, computers and game consoles, and users can experience the effect of AR space screen anytime and anywhere in multiple scenarios such as AR + movie viewing, AR + office, AR + games, AR + car entertainment and so on.

Xu Chi, founder and CEO of XREAL, said in a previous media interview that it was the development process of VR / AR to gradually expand from entertainment scenes to the field of production and life. In the future, it can be said that AR will apply to almost all scenarios. Meet the full scene immersion experience, in fact, this is also the reason why XREAL Air can get a lot of consumer attention and love.

Industry insiders believe that in AR, which has not yet been widely reclaimed, Chinese companies are taking a leading position in the global market by virtue of product strength. With the arrival of the space Internet era, and the release of AR industrial policy dividend, AR-related optical technology, computing power and machine manufacturing and other fields to accelerate iterative upgrading, China's AR industry is expected to usher in an upsurge of development.

According to reports, since its inception, XREAL has been committed to creating user-friendly and intuitive AR technology to continuously promote the innovation and development of the AR industry while redefining people's way of life, work and entertainment. In order to provide users with a perfect experience of "originating from reality, better than reality" augmented reality. XREAL has pioneered a number of industry core innovations in exploring consumer-grade AR, including cutting-edge technologies such as the world's leading self-developed space-aware algorithms and optical engines.

At present, Apple and other major global manufacturers have entered the bureau, and the AR industry will usher in a critical period of breakthrough development. As a cutting-edge technology brand in China, XREAL Xu Chi said that this year is an exciting year for the domestic VR / AR industry. We are witnessing the upgrading of information carriers from two-dimensional to three-dimensional, and this is an irreversible process. China will not only participate in the development of VR / AR industry more quickly and deeply. It is even possible to lead the development of the whole industry as the first echelon.

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