Shulou(Shulou.com)11/24 Report--

CTOnews.com, August 23 (Xinhua) at present, major social platforms are actively developing e-commerce business. According to "later LatePost", Xiao Hongshu integrates e-commerce business with live broadcast business, forming a new trading department and becoming a first-tier department parallel to the community department and the commerce department. Previously, the e-commerce business belonged to the secondary department under the Ministry of Community.

According to the report, Conan, chief operating officer of Xiaohongshu, is also the head of the new department, as well as the head of commercial products and commercial technology under the Ministry of Commerce. After the establishment of the new department, Little Red Book gradually found its own recognized e-commerce path.

CTOnews.com query learned that as early as April this year, geek park news said that Little Red Book began to recruit restaurant merchants and service providers, and some businesses are moving in to participate in internal testing. This is also Little Red Book's biggest attempt in the field of local life, opening up the closed loop of local food and beverage from content recommendation to transaction. Users can buy group-buying packages and go to the store to spend money directly in the commodity notes in the lower right corner of the notes.

It is worth mentioning that Douyin is also actively expanding local life services. The "group purchase and distribution" project is currently being piloted in Beijing, Shanghai and Chengdu, claiming to bring a new local life experience of "see, click, reach" in the video era.

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