Shulou(Shulou.com)11/24 Report--

According to news in the afternoon of August 22, Beijing time, Kuaishou today released its results for the second quarter of 2023 as of June 30: revenue of Kuaishou in the second quarter was 27.74 billion yuan, up 27.9% from the same period last year, with an estimated 27.29 billion yuan; adjusted net profit was 2.69 billion yuan, estimated at 1.43 billion yuan, compared with a loss of 1.312 billion yuan in the same period last year; adjusted EBITDA 4.32 billion yuan, compared with 408 million yuan in the same period last year.

After the release of the results, Kuaishou co-founder, executive director, CEO Cheng Yixiao, CFO Jin Bing and other senior executives attended the subsequent earnings conference call to interpret the main points of the results and answer analysts' questions.

The following is the main content of the question and answer session of the analyst in this conference call:

Goldman Sachs analyst Lincoln Kong: congratulations on the company's very strong second-quarter results. My question is about e-commerce. We saw the rapid growth of Kuaishou's e-commerce GMV (total merchandise trading volume) and revenue in the second quarter. I would like to ask the management, how should we view the trend of e-commerce business in the second half of the year? Could you tell us something about the progress and preparations of pan-shelf e-commerce and shopping malls?

Cheng Yichao: everyone has always been very concerned about the progress of Kuaishou Mall, but as we emphasized to the operators at this year's Kuaishou ecommerce Gravity Conference, Kuaishou pan-shelf is an extension of the content market. it is also an important field of Kuaishou e-commerce's global business strategy. Although e-commerce is still in the testing and volume stage, the GMV of pan-shelf still achieved high double-digit year-on-year growth in the second quarter.

Specifically, search has always been one of the pan-shelf fields that we attach great importance to. As the e-commerce minds of Kuaishou users become more and more mature, the search function makes users' deterministic shopping needs better met.

In the first half of this year, we further optimized the infrastructure and enabling search business of e-commerce; in terms of import display, we optimized and guided the content of e-commerce, strengthened the demand for aftersight search, and added more imports.

During the promotion period in the second quarter, we increased the exposure concentration of e-commerce-related words and strengthened the search recall, which led to a continuous increase in the proportion of e-commerce search users in the total search users. At the same time, the identification of search intention is strengthened, the presentation form of materials is optimized, and the flow efficiency of the whole link is improved. Kuaishou's search GMV maintained rapid growth in the second quarter, up more than 90% from a year earlier.

In the second half of the year, we will continue to improve the accuracy of intention identification and show the relevance of goods, hoping to pry more search demand and strengthen buyer forwarding through more accurate matching and more refined operation.

In terms of stores, we make efforts around the four aspects of content field, shelf yard, and improving the mind of the store, and do a good job in undertaking the flow of each field, and optimize the user experience through the trust project of the store, the decoration of the store, the construction of often hanging products, and so on. During the quarter, stores continued to contribute to pan-shelf GMV increments.

In the third quarter, we will continue to optimize the relevant mechanisms of store infrastructure and traffic, link various e-commerce channels, and better precipitate the needs of users.

In the second quarter, the mall also made good progress. We have launched measures such as commodity cards and the construction and popularization of commodity points on the home page of buyers, which have deepened the platform's understanding of commodities and laid the foundation for the next construction of the mall business. In the supply side, stores often hang goods operation, commodity information optimization, perfect explanation playback and other commodity infrastructure, fast hands continue to empower shopping malls; in terms of the introduction of social resources, this year, more and more businesses have taken pan-shelf as the main business field in the cold start phase. To sum up, there is more potential to be tapped at the mall end.

In the second half of the year, we will gradually promote the grayscale test of the first-level entrance of the mall, and optimize it continuously combined with the feedback of users. In the long run, combined with the live content field, we will focus on undertaking strong shopping such as repurchase and strengthening the operation of key goods in shopping malls and other pan-shelf fields, so as to make shelves become a new growth point for the global operation of fast-hand e-commerce.

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