Shulou(Shulou.com)11/24 Report--

CTOnews.com, Aug. 22, it has been nearly a month since Twitter changed its name to X, but most major brands have not removed the Bluebird logo from their marketing.

Of the 25 most expensive advertising companies in the United States, Procter & Gamble is the only one that has replaced Bluebird with the new X logo in its social media contact information, while other giants such as General Motors, American Express, Amazon, Comcast and L'Or é al still use the old Twitter logo, according to Insider. Two of the 25 companies, Expedia and IBM, do not display any social media logos on their websites.

Company X released a new brand toolkit earlier this month that includes logo templates and other marketing assets for marketers to use. But some brands may not have time to update their websites, and brand experts say the reluctance to use the "X" logo may mean that people are still confused about Twitter's rebranding.

Musk changed the name of Twitter to X Corp earlier this year and changed the Twitter brand on July 24. Musk once ran an online banking startup called X.com, which later became PayPal. He has previously outlined X's vision of becoming a "super app", providing financial services and social networks.

According to Brand Finance, a brand valuation consultancy, abandoning the name Twitter could cost the company more than $4 billion (CTOnews.com Note: currently about 29.16 billion yuan) in brand value. Matt Boffey, chief strategy and innovation officer at Design Bridge and Partners, said: "some brands may insist on using the old logo as a 'value signal'. Maybe they don't want to associate their brand with Musk's X and the negative perception around it as a potential reputational risk."

Marissa Mulvihill, partner and head of branding and activation at consulting firm Prophet, says the X logo also has an inherent user experience problem because it looks like a "close" button on a browser window or application.

In addition, some brands may postpone updating the X logo because they are not sure how long it will last. Musk said last month that the sign would "evolve over time." "the name change is chaotic due to the lack of a clear strategy and transition plan," Mulvihill said. "given Elon's habit of making impulsive decisions, he could change his mind at any time, go back to Twitter or switch to something new."

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