Shulou(Shulou.com)11/24 Report--

CTOnews.com, August 22-Twitter boss Elon Musk renamed Twitter X on July 23 to show his vision for the future of the platform. However, the change does not seem to benefit Twitter, but has led to a sharp drop in its downloads on Apple's App Store.

After Twitter officially changed its name to X on App Store on July 31, its ranking of "hot downloads" on the app store fell from 35th to 54th, according to media strategist Eric Seifert. Seifert believes that this is because most consumers do not know the new name of Twitter, and when they search for "Twitter" on App Store, they do not realize that it is Twitter.

In addition to the new name, Twitter's new icon can also cause confusion. When searching for "Twitter" on App Store, although X appeared at the top of the results, its black icon and text made it almost impossible to recognize the new image of Twitter. CTOnews.com noted that the logo of his past bird was not mentioned in X's introduction.

Seifert also compared X's ranking between August 1 and August 11 with other social media platforms. The results show that WhatsApp and TikTok have maintained a steady performance, while the emerging competitor Threads also has a good ranking, sometimes even surpassing WhatsApp and TikTok, while X has been low.

For Mr Musk, the figures are disturbing. Since there is no new users, there will be no business growth and no revenue growth, maybe he should reconsider his plans for Twitter.

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