Shulou(Shulou.com)11/24 Report--

There are always many torrential rains in summer, and there are still high temperatures and floods all over the country in the summer of 2023. Recently, under the influence of Typhoon du Suri, Beijing, Tianjin, Hebei and other places have been hit by heavy rainfall and even flooding, causing heavy losses. And when the flood gradually recedes, the mess everywhere and the lack of materials, the people in the disaster areas are facing another survival test.

On August 22, Taotian Group Tmall Home Appliances Industry, together with Alibaba Public Welfare and Eide Foundation, launched the Home Appliances warm Home Plan, targeting to donate 10000 "home appliance warm packs" to the flood-stricken areas to tide over the difficulties with the people in the disaster areas and rebuild their homes as soon as possible.

Consumers can go directly to the public welfare venue by opening Taobao to search for the "warm bag plan". With 0.01 yuan, they can claim a warm bag of household appliances, which includes an electric rice cooker or an electric kettle, which is donated by a caring enterprise. consumers will also get a "Home Appliances warm package Love Certificate". The event will be launched on August 22, with a daily limit of 2000 home appliance warm packs, which will last for 5 days.

It is reported that this activity is a public welfare activity, not a promotion. After consumers place an order, the receiving address is the designated disaster area, and the materials will also be delivered to the local government through the Eide Fund and directed to the needy victims.

The scourge mercilessly captured the homes of the people in the disaster areas, and the helping hands stretched out in all directions pulled the lives out of one whirlpool after another. At the same time of the flood in Zhuozhou, many consumers immediately poured into Taobao to place orders and left messages for merchants to "come on", "hold on, and let's shoulder the difficulties together". After the disaster, all parties offline rushed to help, online hundreds of millions of people pay attention. disaster connects the hearts of the people of the whole country.

As a platform of hundreds of millions of active users, Taobao Tmall platform has always been actively involved in social welfare, giving play to a strong appeal, together with the whole society to participate in disaster relief operations, in order to fulfill corporate social responsibility.

On August 4, prior to this, Taobao took the lead in the online "Zhuozhou Book Special Show" and sold 400,000 copies and more than 30 million yuan in three days to help the affected industry tide over the difficulties. On August 14, Taobao Tmall jointly launched the "one more cleaning bag campaign" aimed at Zhuozhou, which has a population of 660000. Zhuozhou released 27 kinds of post-disaster cleaning materials, such as disinfectant, disinfection wipes, toilet water and hand sanitizer.

Today, the "Home Appliances warm package Plan" launched by Tmall on Taobao is also an e-commerce platform with merchants, consumers, MCN and so on, forming a new disaster relief force in the network and a useful supplement to the government-led disaster relief system. At the same time, it also makes people feel that in the face of disaster, the power of society is powerful and warm.

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