Shulou(Shulou.com)11/24 Report--

CTOnews.com, August 21 (Xinhua) recently, the phenomenon of "doll" charging for smart TV has sparked a heated debate, with a large number of users complaining that they have to pay a separate fee or become a member before they can watch the video.

According to Xinhua News Agency, the State Administration of Radio and Television, in conjunction with the Ministry of Industry and Information Technology, the State Administration of Market Supervision, and other relevant units, held a mobilization and deployment meeting in Beijing today to control TV "doll" charges and complex operations.

The meeting called on relevant departments to carry out pilot work and special rectification before the end of this year, focusing on solving the problems of "too many charging packages, many charging subjects, and opaque charging". The phenomenon of charging for TV "dolls" has been significantly improved, and users' experience of watching TV on the phone has been greatly improved, basically realizing that cable TV and IPTV can watch live TV channels immediately. Next, we will see the overall planning of the three major systems of cable television, IPTV and Internet television.

In addition, the meeting also called for a good grasp of the ideological, public service, and technological industry attributes of large television screens, overcome difficulties, coordinate and coordinate efforts, and make great efforts to solve the problem of "difficulty and annoyance in watching TV." we will earnestly enhance the people's satisfaction with watching TV, and promote the high-quality development of radio and television and network audio-visual.

In February this year, the China Network Audiovisual Program Service Association issued the proposal on standardizing the charging behavior of Intelligent TV (CTOnews.com below plus memory "proposal"), hoping that the major Internet TV integrated operators will continue to increase investment in public welfare audio-visual programs, set up regular "free zones", and strive to provide more high-quality, rich and free Internet TV content products for the majority of users.

According to the proposal, all major organizations should strictly comply with the relevant policies and management requirements, implement the main responsibility and service commitment of the platform, and maintain fair and reasonable industry rules.

In addition, the proposal also emphasizes the standardization of content and service charges, the establishment and improvement of a scientific, open, transparent and honest charging system, and the disclosure of charging items, standards and methods in accordance with the regulations in accordance with the law. fully protect consumers' right to know and choose, put an end to "set doll charges" and "routine charges", unblock complaint, consultation and dispute resolution channels, and optimize user experience.

The proposal also requires all major institutions to strengthen self-education and self-respect, strengthen responsibility, resolutely defend the ideological position, and consciously establish the vision of sustainable development of the industry. we will actively promote the formation of a self-discipline system of multi-party coordination and comprehensive governance in the upper and lower reaches of the Internet television industry chain, resist "commercialism", oppose the one-sided pursuit of commercial interests, jointly maintain a standardized and orderly market order, and make concerted efforts to promote the high-quality development of the industry.

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