Shulou(Shulou.com)11/24 Report--

On August 19, with the successful conclusion of the last wonderful showdown of "YY Anchor Entertainment Competition", the "World War I famous" fight landlord Challenge held by YY Live and JJ fight landlords also ended smoothly. The game is a key event specially planned for "YY Summer Holiday", which is a combination of traditional fighting landlord games and fine PGC programs on the live broadcast platform to create a strong interactive and interesting live broadcast mode through rich games. While bringing a new experience of fighting landlords and watching games for the majority of netizens, it also unlocks the new linkage mode of chess and card competition + live entertainment.

The "World War I famous" landlord Challenge, the core around the "JJ landlord fight Challenge" and "YY Anchor Entertainment Competition" two forms of competition, bringing together the platform's "capable players" through fierce competition + entertainment competition, to create a fascinating event program. During the event, a total of 340000 users signed up for the "JJ fight landlord Challenge". 17 live YY anchors participated in the entertainment competition, and the total popularity of the live broadcast exceeded one million.

YY Live's Gold Anchor Light Blue, Little Lightning, Fenglin Evening, Pork five, Pig eight and others took part in the "YY Anchor Entertainment Competition" with friends Liu, Oyster, Big Zhuang, second Brother, Ruo, Gaotianer, gentle, a pile of small milk balls, black beans, Xiaoxi, etc., and professional landlord commentary teachers broadcast the game in real time, bringing unlimited joy to users and fans in the hot summer.

YY Live and JJ, which have a solid foundation of cooperation for four years, are leaders in their respective fields. This joint event is not only a wall-breaking linkage between platforms, but also an innovative attempt to effectively spread influence by the joint efforts of the resources of the two platforms. As the country's leading chess and card platform and national high-tech enterprise, JJ Dou landlord has always attached great importance to the diversified and open development of the platform, and has explored cross-border cooperation with many enterprises, including YY Live, to recommend wonderful competition content to more users.

Similarly, as a leader in the entertainment live broadcast industry, YY Live has always attached importance to cross-border linkage with leading companies in various industries. For example, prior to this, YY LVB not only jointly launched the "Super protagonist" theme LVB week, with a new platform + IP + VJ + guest four-dimensional linkage mode, to promote the combination of IP and LVB. YY Live also jointly launched the innovative live broadcast deductive activity "YY Seven stories" with Seven Cats, which not only continued to build a more diversified marketing scene, but also created a major linkage between live streaming and online dramas. In addition, YY Live also joined hands with T3 Travel to create a series of theme activities, together with Baidu Xiyang to create the first meta-universe variety show "Super Music Collection" and so on. For a long time, YY LVB has always been at the forefront of industry innovation, constantly based on high-quality PGC content, expanding the content ecology of YY LVB, but also providing users with a more entertaining and participatory experience.

The "World War I fame" landlord Challenge links the resources of both sides, expanding the depth and breadth of cooperation content, but also giving full play to the potential of live broadcast + game content to a great extent. In the future, YY LVB will continue to collaborate with cross-border brands to create a multi-dimensional "LVB +" content matrix and jointly explore unlimited possibilities in the field of LVB +.

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