Shulou(Shulou.com)11/24 Report--

AIGC is driving the game industry to start a new round of competition. At the 20th China International Conference on Digital Entertainment Industry (CDEC) Summit recently, Sun Shoushan, member of the 13th CPPCC National Committee and chairman of the China Association of Audio, Video and Digital Publishing, revealed that more than 60% of China's game enterprises have applied game AI technology, and games are an industry driven by technological innovation.

It is understood that NetEase game completed the early layout of AI in 2017, and set up a network of Yi Fuxi, NetEase mutual entertainment AI Lab and other research institutes and laboratories, committed to the development of a number of artificial intelligence technologies, artificial intelligence in voice generation, original painting generation, video capture, model generation and other key production links to improve work efficiency by 90%.

Perfect World has also applied AI technology to many aspects of the R & D pipeline. According to Lu Xiaoyin, co-president and president of Perfect World's CEO and Perfect World game, before using AIGC, the progress of one of its projects was less than 10% in a year, but after using this set of AI technology tools, more than 50% of the progress has been completed in two months.

As more and more game enterprises add AIGC, the competition pattern of the game industry also presents a new situation. The "Industrial Digital Talent Research and Development report (2023)" jointly released by Renrui talents and Deloitte China shows that emerging technologies such as AIGC help to achieve customized and personalized delivery of games, which will gradually become the main factor in opening the competitive gap between head game companies.

It is worth noting that while AIGC has developed into the competitive core of the game industry, it has also ushered in many challenges, especially how to solve the shortage of professionals has become an urgent task for many game companies. The recently released "AIGC Development Prospect report of China's Game Industry" shows that more than 60% of domestic head game enterprises have a clear layout in the field of AIGC, and 48.7% of game enterprises believe that AIGC development lacks corresponding talent training and reserves. In the actual recruitment process, enterprises are also faced with a large number of talent demand. At present, 64% of the revenue TOP50 game enterprises have set up AIGC talent posts.

It is understood that it is not easy to meet the rapidly growing demand for professionals in a short period of time. According to the "Industrial Digital Talent Research and Development report (2023)" jointly released by Renrui Talent and Deloitte China, game enterprises mainly cultivate the needed talents through campus recruitment and game projects, but because the third-party educational institutions operate under the existing education system, the teaching content is out of line with the existing market demand. As a result, the actual operation ability of the students is weak, and most of them still need to rely on internal training. The report points out that establishing an ecological chain of talents, strengthening the combination of industry, university and research, and integrating the needs of social enterprises and the talent training programs of colleges and universities will effectively promote the sustainable development of the game industry.

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