Shulou(Shulou.com)11/24 Report--

The JD.com Automobile Life Festival with the theme of "Tide Tram Life" ended successfully at 24:00 on August 18. During this period, new energy-related consumption broke out in an all-round way. Driven by new energy vehicles, JD.com 's online vehicle transaction orders increased by 383% compared with the same period last year; the tire transaction value of new energy models increased by 5.5% compared with the same period last year; the transaction value of charging piles increased by 346% over the same period last year; at the same time, the consumption of automotive supplies also showed the characteristics of quality, safety, comfort, etc., the transaction value of safety seats increased by 98% over the same period last year, and the transaction value of invisible cars and clothing increased by 176%. In addition, electric two-wheelers and motorcycles, which focus on convenient and high-quality travel, are also loved by more consumers, with the transaction value increasing by 62% and 50% respectively over the same period last year.

The consumption of new energy vehicles leads the growth. The turnover of new energy tires increased 5.5 times year on year.

During the JD.com Automobile Life Festival this year, JD.com Automobile focused on the consumption of new energy vehicles, officially launched the "New Energy Channel", and launched weekly special cars, over-value prices, new car couriers and other activities. For consumers who want to buy a new car, the channel can provide them with a convenient full-cycle car purchase experience of watching, selecting, buying, using and changing.

During this period, JD.com brought value benefits such as the first new car and exclusive discounts, while more than 10 new energy brands, such as Chery, Xiaopeng, Euler, and Ji Xing, also held Brand Day on JD.com Automobile New Energy Channel. Chery, Xingtu, Xiaopeng, Euler and Wei Brand have become TOP5 brands of online transaction volume, while Xiaopeng, Weilai, Euler, Linke and Lantu have become TOP5 brands of online transaction volume of new energy. In addition, Audi, Wuling, Chery, Lectra and Geely have become the vehicle brands most concerned by consumers.

With the growth of the consumption of new energy vehicles, the demand for related products and maintenance of new energy vehicles has also increased sharply. JD.com arranged the car ahead of schedule and launched a huge discount of "tire and maintenance buy one get one free" and "double compensation for expensive" service. to meet the maintenance needs of car owners. Data show that during the 818 period, the turnover of tires increased by 65% compared with the same period last year, of which the growth rate of new energy tires was the highest, with a 5.5-fold increase over the same period last year. The transaction value of the gasoline oil maintenance package increased by more than 200% compared with the same period last year. Michelin, Mobil and Dunlop ranked among the top three brands in terms of turnover.

It is worth mentioning that in terms of cities, the growth rate of car maintenance transactions in Guangzhou ranks first in the country, with an increase of 188% over the same period last year. Among them, the turnover of domestic tires increased by more than 300%, and service orders increased by 200% compared with the same period last year.

Demand for quality automotive supplies and second-round travel hot safety seats increased by 98% over the same period last year.

Cars are not only travel tools, but also the embodiment of life attitude. Automobile products with good safety, high comfort and strong quality are favored by consumers. The data show that consumers pay more attention to travel safety. The transaction value of safety seats and inflatable pumps increased by 98% and 95%, respectively. At the same time, people did not forget to ride comfortably, and the transaction value of head, pillow and waist was up 89% compared with the same period last year. The transaction value of car film increased by 93% over the same period last year. In addition, the transaction value of car fragrance increased by 54% over the same period last year, the transaction value of car beds increased by 154% over the same period last year, and the transaction value of invisible cars and clothing increased by 176% over the same period last year, demonstrating the importance of quality driving in the hearts of consumers.

In the face of traffic jams and short trips, electric two-wheelers and motorcycles have become important means of transportation for people to travel easily. JD.com Automobile has become the preferred platform for consumers by virtue of its rich electric two-wheelers, motorcycles and other products and high-quality service experience. During the 818 period, the transaction value of electric two-wheelers increased by 62% compared with the same period last year, the transaction value of motorcycles increased by more than 50%, and the sales of smart elderly scooters increased by 100% over the same period last year. Among them, Mavericks F100, but human electric car Stardust, No. 9 Mmax110 bring personalized tide play cycling experience, become the top three electric vehicles most loved by users. At the same time, people also have a higher pursuit of travel safety. The transaction value of 3C certified helmets increased by 57% over the same period last year, and the transaction value of motorcycle tires, trunk, guard bars and recorders also increased by more than 200% compared with the same period last year.

The comprehensive outbreak of JD.com Automobile Life Festival shows people's demand for quality and diversification of travel, while the eye-catching achievements of new energy vehicle-related consumption show that JD.com automobile is more favored by consumers in the new energy field. As a platform for one-stop vehicle purchase, car sales, maintenance services and new energy solutions, JD.com Automobile has become the preferred platform for consumers. In the future, JD.com Automobile will also continue to make efforts to provide consumers with car life cycle services for car viewing, car selection, car purchase, car use, car maintenance and car replacement, so as to protect the comfortable travel of the majority of car owners.

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