Shulou(Shulou.com)11/24 Report--

On August 19, Cool Meow TV joined hands with Haier to create a 3000-square-meter "Cool Meow everyone watching living Room" on the ninth floor of Beijing Longfu Cultural Center. This huge living room viewing experience on the central axis palace presents the daily "home living room" with a magnification of 10 times. 15 meters oversized sofa and 10 meter oversized TV are specially set up for parents and children, couples and friends. Attract many users to come to experience.

Cool Meow TV's advantages such as "ultra-high resolution is clearer, ultra-high frame rate is smoother, stereo surround sound effect is live-level, and HDR is restored to attain color" is even more attractive after landing. After everyone experienced the UHD frame effect on the spot, they became more immersed in the feeling that owning a cool meow TV is equivalent to having a "cinema" home video and sound. In addition to the movie viewing activities, the scene also equipped with Casati mural TV M160 exclusive user booth to create a user hardware distinguished experience area. The brand marketing of Cool Meow and Haier takes the "home +" scene as the creative origin, which is the embodiment of promoting brand upgrading based on the needs of the audience, and the innovative embodiment of technological highlights and content resources to feed the audience. in the end, it will achieve a win-win situation between the brand and the audience.

Relying on Youku's massive content to meet the diversified needs of the population, Cool Meow joined hands with Haier to realize the diversification of entertainment and life terminals.

In the era of Internet TV, Cool Meow, as a large-screen brand of Youku, has been deeply cultivated in the field of OTT large-screen TV for many years, focusing on the family living room scene, committed to providing users with a full range of home audio-visual entertainment and intelligent life services, and enriching the digital life of all kinds of people in the family scene. This "Cool Meow viewing living room" activity relies on the rich film content in Youku station to meet the large screen viewing needs of the three family groups of parents, children, friends and couples. In the central axis Longfu Temple in the air courtyard to create a very family atmosphere immersion viewing party. Parents take their children to watch "the Little safe Home of Fan Ni" on the big screen at the scene, accompany them to carry out scientific experiments and experience the charm of practice. On the other hand, young consumers can feel the big screen "impact" under the summer super chill's "Star Electronics Alliance" and Gao Tian's "can't hide secretly". The off-line linkage of the hot movies and TV dramas shows the diversity of the living room screen and makes the connection between Cool Meow TV and consumers more youthful.

On that day, the event also carried out a comprehensive hardware display around the "big screen", directly meeting the demands of contemporary young people for movie quality and large screen services, and truly restoring the advantages of online experience to offline. Strengthen the relationship between digital life and mass entertainment. The special partner Haier Casati live hardware experience activity sets up the direct interactive play between the user and the hardware, strengthens the experience link between the brand and the large-screen hardware in the user's heart, brings a more brand-new high-end texture experience to the public, and highlights the diversified value of the large-screen TV carrying OTT as the entertainment terminal in the living room.

In addition, Tmall magic screen also with N2, U2 and other popular styles unveiled. Combined with Qixi Festival's rich atmosphere, N2 projector, based on the super rights and interests of lifelong members of buy-and-send cool meow equipment, shouted the slogan "spoil you for a lifetime" and used it as the creative origin to project "love" on the red wall of Longfu Temple. Create a "wall" line to show your love, and become a carrier for young users to express their love. Turning intelligent hardware into an artistic audio-visual device makes young users feel the special charm of the product "unexpected" and "reasonable". Cross-scene marketing has successfully realized the integration of product experience, word-of-mouth activation and brand exposure.

Online and offline Co-Frequency Resonance Cool Meow TV "Home +" Cinema leads the creation of a new generation of cinema experience

With the opening of consumer entertainment scenes in the Internet TV era, watching movies on the large screen in the living room has also become an important part of mass entertainment, which makes boutique long videos still have a place in the fragmented era. As a result, the OTT industry, which is more suitable for long videos, also carries a variety of family movie content, synchronously establishing the value output with "home" as the core. Cool meow TV understands this meaning and creatively expands the living room "small family" into the cool meow TV "home +" cinema concept, magnifying the companionship value and emotional connection of the family living room.

Cool Meow continues to dig deep into the core of the technology, and the frame audio and video it provides is a new generation of cinema experience created by artists and scientists. Ultra-high resolution provides a panoramic view of details and texture, 60 frames per second brings vivid telepresence, surround sound effects reproduce spatial sound field, and HDR technology helps to present light and shadow with artistic appeal. The above four dimensions greatly satisfy the good texture, high precision and super enjoyment pursued by family users.

The landing of "Cool Meow people watching living Room" fully magnifies the core advantages of Cool Meow TV "Home +" cinema, brings home users extremely immersed large-screen cinema interaction at the scene, simultaneously strengthens the minds of potential consumers, and truly shows the four advantages of enjoying video and audio in a frame. I believe that for Internet TV users who need to watch movies, the big screen, which is closer to the entertainment scene of daily life, more practical for family viewing, and can bring the supreme enjoyment of watching movies, is the brand that is really considered for consumers.

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