Shulou(Shulou.com)11/24 Report--

Model 3 is making a big move.

Author | Wang Lei Chumen

Tesla reduced the price again.

In the latest news, the long-lasting version and performance version of Model Y have dropped by 14000, and the reduced prices are 2999 million and 349900 respectively.

Of course, Model 3 has not been idle, giving a time-limited insurance subsidy of 8000 yuan for existing cars.

Tesla took the lead in price reduction, which can be said to be the latest statement of the initiators of the price war.

Not only Tesla, entering August, new energy vehicles once again set off a wave of price cuts. In addition to the cash offer, there are various rights and interests adjustments, such as the installation of charging piles, the introduction of new models with lower prices, and so on.

The price war was fought from the beginning of the year to the middle of the year, and continued in the second half of the year.

Are you still with us this round?

01. Netizens: waiting for the price reduction of Standard Y to be renewed early in the morning on August 14, Tesla announced the price reduction in the official blog. This price reduction is mainly concentrated on Tesla Model Y, the best-selling electric car in the world.

The starting price of Tesla Model Y long-lasting version on the domestic market has been reduced from 313900 yuan to 299900 yuan. The Model Y high-performance version is adjusted from 363900 yuan to 349900 yuan, and both versions are 14000 yuan cheaper than each other.

This price reduction Tesla only adjusted the price of the long-lasting version and performance version of Model Y, and the price of the basic version is still 263000 yuan.

Source: Tesla, if the rear drive Model Y of 263000 is also reduced by 14000, the price will be less than 250000, then it is estimated that Model Y will be even more crazy.

For this price reduction, many netizens said that the market is too curly. At the same time, I also shouted to Tesla-when will the standard life version be lowered?

In this price reduction campaign, the Model 3, which is about to be replaced, did not reduce the price, but only gave a symbolic insurance subsidy of 8000 yuan from August 14 to September 30, 2023, but the original poster depicted September as the ninth day.

Source: Tesla, it is worth noting that the 8000 yuan insurance subsidy for Model 3 is only for rear-drive versions of existing cars, which are now officially priced at 233100.

In addition, there are reserved programs with reduced prices every time, with new referrals and rewards.

You can participate in the "win referral reward" by buying Model 3 and Model Y recommended by your friends. Among them, car buyers (repurchase sharing) can enjoy a referral reward of 3500 yuan, but it can only be used to deduct the final payment of the vehicle, and they can also get a free trial of the 90-day EAP enhanced autopilot function.

On the other hand, those who successfully recommend friends to place an order to pick up a car will receive a 7000 bonus, which can be used to exchange for over-charging, children's walkers and other peripheral products.

However, this time Tesla specifically noted that starting from June 3 this year, each account can receive up to 12 referrals per natural year.

Are there too many people recommending to buy a car?

Source: Tesla obviously every time the price is reduced, the most injured are the old car owners. This time Tesla gave the old car owner the right to buy a car: FSD (fully self-driving capability) time-limited transfer, also until September 30.

In fact, as early as the end of July, Tesla launched the FSD time transfer policy, old car owners to buy or replace Tesla Model S / 3 / X / Y model, the FSD of the original car can be transferred to the new car. However, the "rights transfer policy" is limited to FSD transferable, the original car needs to have FSD rights, customers order the original car and new car account must be the same, new orders must also be equipped with FSD.

02, Model 3 is holding back the big move? The reason why Model Y reduced the price, the very simple purpose is to seize the market and fight for share.

Recently, there have been earth-shaking changes in the pure electric SUV market, such as Xiaopeng G6, Weilai ES6, Gaohe Hiphi Y and other new forces, as well as new players born in traditional car companies such as Teng Teng N7.

If the price of Model Y is not reduced, it will be difficult not to snatch part of its order quantity. And after the price reduction, compared with last year's high price, the long-range and high-performance version of Model Y is already the lowest price in history, so the competitiveness after this price reduction still has a great advantage.

Under the price reduction of more than 10, 000 yuan of Model Y, the insurance subsidy of only 8000 yuan for Model 3 seems a lot of routine.

And it's not the first time that Model 3 offers a 8000 discount on insurance subsidies. The Model 3 rear wheel drive existing car had this operation two months ago, when it was from June 16 to June 30, 2023, customers who bought Tesla's rear wheel drive version of the car and completed the payment could provide an insurance subsidy of 8000 yuan.

It was that event at that time that made consumers understand that it was to make way for the new Model 3 to clear inventory and made the Model 3 a top selling model for Tesla in the last month of the second quarter.

As the release of the new Model 3 approaches, the insurance subsidy may be more like an appetizer.

On the other hand, Musk has also stated that Tesla needs to keep the price of the car within the "affordable range" and that if the macro-economy is unstable, he will have to further reduce the price of the car. He is willing to lower the price of electric vehicles again in "turbulent times".

This also means that it is not impossible for Model 3 to make a big move in the coming months.

Source: Twitter next, the harder the Model 3 drops, the closer the new Model 3 is to us.

And with the outflow of more and more news, it is also confirmed that the new Model 3 will be available to you soon.

First of all, whether in terms of price reduction or delivery time, Tesla has begun the transition to the new Model 3. For example, Tesla's German official website shows that the newly ordered Model 3 may not be delivered until October or November 2023, while for the high-performance version of Model 3, it may not be delivered until January 2024 at the latest.

It is worth mentioning that the Model 3 delivered by Tesla in the European market is basically produced in the Shanghai factory.

In addition, according to the latest revelation by a Twitter blogger named Tesla China Analyst, "trial production of Tesla's new Model 3 has already begun, and mass delivery will begin in September, earlier than expected in October."

Source: Twitter also revealed that some changes have taken place in the appearance and power battery of the new Model 3. In appearance, the overall vision will be closer to Model S, and the taillight and turn light will be redesigned in detail, which is similar to the Porsche Macan. In terms of batteries, the new M3P battery of the Ningde era 66kWh may be used. With the addition of manganese, the mileage will be longer.

Source: Twitter has confirmed that the new Model 3 will further remove excess parts from the car and use screen slides similar to Model S to reduce the use of parts and will further reduce the production cost of new cars.

This means that even as a new car, the new Model 3 is likely to be cheaper on the basis of reduced cash prices.

03, price war, please continue the eve of the storm is always quiet, although car companies on the price reduction news gongs and drums are loud, but behind the knife has reached the stage of red, at present, all are "quietly" began a new round of price cuts.

In early August, SAIC-Volkswagen took the lead in price reduction, with nine SUV models on sale, up to 60,000, including both fuel-fueled vehicles and new energy vehicles. At the same time, the new power zero car followed the price reduction, its C-series models fell by as much as 20,000 yuan.

Weilai immediately announced the introduction of a preferential policy for time-limited car purchase in August. Users who pay a deposit to buy a new car will be given 30 electricity replacement coupons, and at the same time, the price of the home will be adjusted, with a maximum reduction of 2700 yuan, and users who order existing cars or display cars can also enjoy a discount of 24000 yuan.

Source: last Friday, Polar Krypton officially announced that it would make a time-limited adjustment to the price of its model, extreme Krypton 001, taking into account the different needs of users, such as purchase threshold and diversified configuration, with a maximum reduction of 37000 yuan, or about 10%.

After this round of price cuts, the prices of the three models of Polar Krypton 001 have coincided with those of Model Y, which announced price cuts today.

Among them, the price of the polar krypton 001 WE version is 269000 yuan, while the price of the Model Y standard afterdrive version is 263900 yuan. The price of the reduced Model Y long-range version is 299000 yuan, while the ME version of the polar krypton 001 equipped with 100kWh battery pack is 319000 yuan, which is pretty much the same.

The price of the performance version of Model Y is adjusted to 349900 yuan, which is closer to the price of 349000 yuan of the polar krypton 001 YOU version.

If the competition between the two sides was not so direct before, now after the price reduction, we really have to fight shirtless.

Chaodian Lab has incomplete statistics. Recently, 11 new energy car companies have announced price cuts or launched discount car purchase activities. Including but not limited to SAIC Volkswagen, Weilai, Zero run, Chery, Great Wall Euler, Euan, Nezha, SAIC Mingjue, ideal, ask the boundary and so on.

Since ancient times, sincerity can not be retained, only the price reduction won the hearts of the people.

The bugle of the price war in the second half of the year has been sounded. Next, if you want to buy a car, especially those who buy new energy cars, you might as well be a first-class party.

This article is from the official account of Wechat: Chaodian Lab (ID:SuperEV-Lab), author: Wang Lei Chumen

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