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Search engine order book! 1. Double quotation marks

Enclosing the search term in double quotation marks means that the search matches exactly, that is, the page returned by the search results contains all the words that appear in double quotation marks, and even the order must match exactly.

Both baidu and Google support this directive. For example, search: "self-improvement School".

2. Minus sign

The minus sign means to search for pages that do not contain the words after the minus sign. When using this instruction, the minus sign must be preceded by a space, and there must be no space after the minus sign, followed by the word to be excluded.

Both Google and baidu support this directive.

For example: search-engine.

What is returned is the result that contains the word "search" but not the word "engine".

3. Asterisk

The asterisk * is a common wildcard character and can also be used in search. Baidu does not support the * search command.

For example, search in Google: search for the * sign in which the * symbol represents any text.

The returned results include not only "search engine", but also "search engine", "search giant" and so on.

4 、 inurl

Inurl: the directive is used to search for pages where query words appear in url.

Both baidu and Google support the inurl directive. The inurl instruction supports both Chinese and English.

For example, search: inurl: the results returned by SEO are all pages containing "SEO" in the URL url. Since the presence of keywords in url has a certain impact on ranking, use inurl: search to find competitors more accurately.

5 、 inanchor

Inanchor: the result returned by the directive is to import the page that contains the search term in the link anchor text. Baidu does not support inanchor.

For example, in Google search: inanchor: click here to return the results page itself does not necessarily contain the word "click here", but the link anchor text to these pages appears in the word "click here".

Can be used to find a key word of the competition to collect, and these competitors are often done SEO. If you study what external links are available on competitor pages, you can find a lot of link resources.

6 、 intitle

Intitle: the directive returns the page that contains keywords in the page title. Both Google and bd support the intitle directive.

The file found using the intitle directive is a more accurate competitive page. If keywords only appear in the visible text on the page, but not in title, in most cases, they are not optimized for keywords, so they are not strong competitors.

7 、 allintitle

Allintitle: the search returns files with multiple sets of keywords in the page title.

For example, allintitle:SEO search engine optimization is equivalent to: intitle:SEO intitle: search engine optimization returns pages with both "SEO" and "search engine optimization" in the title

8 、 allinurl

Similar to allintitle.

Allinurl:SEO search engine optimization is equivalent to: inurl:SEO inurl: search engine optimization

9 、 filetype

Used to search for a specific file format. Both Google and bd support the filetype directive.

For example, a search for filetype:pdf SEO returns all pdf files that contain the keyword SEO.

10 、 site

Site: the advanced search command that SEO is most familiar with, which is used to search all files under a domain name.

For example, only search for articles from Ziqiang School: site:www.ziqiangxuetang.com

11 、 linkdomain

Linkdomain: the directive applies only to Yahoo and returns a backlink to a domain name. Yahoo's backlink data is relatively accurate, and it is one of the important tools for SEO personnel to study the external links of competitors.

For example, search: linkdomain: http://cnseotool.com-site: http://cnseotool.com, what you get is the external link of Dianshi website, because-site: http://cnseotool.com has excluded the page of Dianshi itself, that is, internal links, and the rest are external links.

12 、 related

Related: the directive applies only to Google, and the result returned is a page associated with a Web site. Like searching for related: http://cnseotool.com.

We can get other pages that Google thinks are related to Dianshi. Google does not specify exactly what this connection refers to, and it is generally believed that it refers to websites with common external links.

These advanced search instructions described above can be used alone to find a lot of resources, or you can more accurately locate the competitor. Mixing these instructions is more powerful.

Google search instance inurl:gov to lose weight

What is returned is the page that contains gov in url and the word "lose weight" in the page. Many SEO personnel think that GVM and school network stations have a relatively high weight, find the relevant GVM and school websites, and find the best link resources.

Inurl:.edu.cn intitle: exchange links

The above instruction returns from the Chinese education and research computer network CERNET (edu.cn), the page on the school's domain name that contains the word "exchange link".

SEO staff can find school websites that are willing to exchange links.

Or use a more accurate search:

Inurl:.edu.cn intitle: exchanging links

The return is from the CERNET domain name of China Education and Scientific Research computer Network, and the title contains the word "exchange link". Most of the results should be the school website that is willing to exchange links.

Another example is the following instruction:

Inurl:.edu.cn*register

The result returned is in. On the CERNET domain name of the China Education and Research computer Network, the url contains the words "forum" and "register", which is the registration page of the school forum. If you find these forums, you will find many opportunities to leave signatures on highly weighted domain names.

The following directive returns pages that are related to weight loss, and the url contains the word links:

Lose weight inurl:links

Many webmasters name the exchange link page links.html, etc., so this instruction returns the exchange link page related to the topic of weight loss.

The following directive returns the page in url that contains http://gov.cn and links, that is, the exchange link page on the GVM domain name:

Allinurl:gov.cn+links

As a final example, search for this command at Yahoo:

Linkdomain: http://cnseotool.com-linkdomain: http://cnseotool.com

I returned a link to the Dianshi website, but not to my blog's website. Use this directive to find many pages that link to your competitors or other industry sites, but not to your site, which are the best link resources.

The combination of advanced search instructions is changeable and powerful. A qualified SEO must be proficient in the meaning and combination of these commonly used instructions in order to find more competitors and link resources more efficiently.

You can use these command combinations when looking for external links, such as site:.com inurl:blog "post a comment"-"comments closed"-"you must be logged in"enter your keywords"

Site:.com is a website that only shows .com. If you want a link to org, change it to site:.org,inurl:blog, which means blog. "post a comment"-"comments closed"-"you must be logged in" means "those who can write comments, minus those who close comments, and then subtract those who must be logged in to write comments."

Attached: Google search skill map:

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