Shulou(Shulou.com)11/24 Report--

From 1 to 11, you need to span ten intervals, and from year 1 to year 11, you need to cross a long decade. In the past decade in China, we have witnessed the vertical and horizontal ups and downs of the industry, and we have also seen the rising and rising of rookies in many fields. Rome, which was born in Shenzhen in 2012, is a high-tech enterprise born in such a surging and competitive environment.

Thanks to the rapid development of the Internet and information technology, smart hardware such as mobile phones, laptops and smart homes are widely used in people's lives, and charging at any time has become the "small rigid demand" of most people, especially young people. Rome seized this business opportunity and built its layout around the field of "charging" eleven years ago.

Eleven years of companionship has always been like "1"

Today, the Roman style of white appearance, the shape of the "mighty" large capacity portable battery, always reminiscent of the old days silhouette. And this hot-selling artifact is precisely the carefully polished product SENSE 4, which was founded by Rome. With a large capacity starting from 10,000 milliamperes, Rome Shichongbao once became a "national charging artifact" after it went on sale in 2012.

It is worth mentioning that this SENSE series 4 in the online e-commerce platform, only 8 months will directly reach the top of the mobile power category sales throne. Time goes back to the present, Rome's products continue to dominate the e-commerce platform mobile power category, nourishing all things quietly accompany users through 11 years.

Consumer demand has been changing over the past 11 years. At a time when the satisfaction of material needs tends to be saturated, most consumers not only pay attention to the practicability of products in different scenarios, but also begin to pay attention to the details of products in appearance, design, craftsmanship and so on. In the field of charging, the common pain point for young users is not only function, but also appearance and design. While they look forward to the emotional value that the product can bring to them, they also hope that the brand can have personality association and emotional resonance with it.

In fact, the main reason why Rome is popular with young users is its accurate insight into the needs of users and its focus on product technological innovation and process polishing for eleven years. Up to now, Rome has launched mobile power supply, outdoor power supply, data charging line, power adapter, car charging and other products around "charging".

In the summer of 2023, Rome once again refreshed the public's awareness of rechargeable products with a "little ice cream". It is understood that this portable portable battery, which combines functions such as "magnetic wireless charge", "built-in line fast charge", "10,000 milliampere large capacity", as well as "shaped like ice cream" and "multi-color appearance", has been recommended and recommended by fashionistas, technology parties, sports enthusiasts and other groups as soon as it is launched.

11 years of focus on the first heart such as "1"

All the origin lies in the needs of users, and demand insight has always been one of the core advantages of Rome. In the past 11 years, the reason why Rome has maintained the leading edge of continuous sales is closely related to its continuous focus on products and continuous innovation.

Product hot-selling e-commerce share NO.1. Since its establishment 11 years ago, Rome's charging products have been selling well in China's mainstream e-commerce platforms, and have repeatedly won the title of Tmall's Singles Day sales, becoming a charging artifact favored by the whole people. What is widely sought after by consumers is Rome's continuous focus and innovation based on product technology and fashion design.

There are more than 400 patents for technological innovation. In order to meet the needs of users for rechargeable products in different life scenes, such as strong battery life, portable, non-damage, fast power supply, cross-scene use and so on, Rome has been focusing on the innovation and accumulation of technological soft power for 11 years. At present, it has 14 invention patents, 233 designs and 176 utility models.

Integrate the upstream and downstream to create an industrial moat. Over the past 11 years, Romanesi's focus on "charging" lies not only in the products, but also in the construction and integration of the upstream and downstream of the charging industry. For example, the Rome Shijiangmen New Energy Industrial Park, located in Jiangmen, Guangdong Province, is the R & D and production center of Rome charging product matrix. at present, the project has been officially put into operation and will contribute to the healthy and high-quality development of China's industrial clusters in the future.

Business globalization, the output of a new blueprint. Rome has users in more than 120 countries and regions around the world. In addition to the mainstream domestic e-commerce platforms and offline counters and other retail formats, Romansi is stationed on overseas platforms such as Amazon, Global Express, Lazada, Shopee, etc., to realize the one-click sale of Chinese charging products all over the world.

In the past 11 years, Rome has been not only the "11-year old friend" chosen by domestic users for many years, but also the trusted "Chinese friend" of overseas users such as Europe, Africa and Southeast Asia. In the future, Rome will continue to cultivate the world around the position of "charging expert", adhering to the foundation of "based on Shenzhen, serving the world", provide a very Chinese charging experience for the global market, and lead a better global life with "charging".

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