Shulou(Shulou.com)11/24 Report--

On August 18, SUNING held a partnership development conference with the theme of "symbiosis from the heart". At the press conference, SUNING announced that he would create a more open retail service platform and promote the industry to focus on user value and improve quality and efficiency through deep changes in the front, middle and background.

SUNING will further consolidate its service capacity, accelerate the expansion of SUNING Yijia Plaza and city flagship stores, 20,000 retail clouds and forcible franchise stores, and fully open offline stores, online platforms, cloud warehouse services and digital supply chain, so as to continuously improve the business efficiency of partners and jointly promote the upgrading of users' consumer experience.

Ren Jun, president of SUNING Group, said that SUNING will accelerate the upgrading from a retailer to a retail service provider, that is, a service-oriented retailer, linking richer ecological partners and serving a wider range of users and suppliers.

Return to the essence of retail and build a more open retail service platform

Since the beginning of this year, the state has introduced a number of policies to boost consumption. In July, 13 departments jointly issued measures to promote household consumption, and the household appliance industry welcomed the policy again. At the same time, new market opportunities such as industrial upgrading, digital economy, green transformation, sinking and expansion continue to emerge, and consumer quality, diversification and scene upgrading have also accelerated the pace of industrial upgrading.

In the face of profound changes in the consumer field, SUNING said that it will return to the commercial nature, enhance the core competitiveness of the main business, and comprehensively enhance the ability to serve users and suppliers. The fundamental goal of the work is not sales, not profit, let alone internal KPI indicators. Focusing on core competence building and focusing on experience, efficiency and professionalism is SUNING's ultimate goal.

In strategic positioning, SUNING accelerated the upgrading from a retailer to a retail service provider, that is, a service-oriented retailer. This is not only an upgrade, but also a return, a return to the original intention of service. SUNING will build a more open retail service platform, link richer ecological partners, and serve a wider range of users and suppliers.

It is understood that the SUNING retail service platform will realize the symbiosis and co-prosperity of the platform through four major operating mechanisms, namely, "empathy" user needs, "co-creation" platform rules, "co-management" platform mechanism, and "co-operation" platform development. The retail service provider strategy will carry out in-depth changes in the development model, organization and management, and core competencies in all areas of the front, middle and backstage.

Deepening organizational change: breaking levels, near the frontline, technology-driven

In order to improve the efficiency of serving users "from the inside out", SUNING will focus on the construction of China Central Taiwan to drive the reform of organization and management. Through "breaking the level, near the front line, technology-driven", to build an internal ecosystem.

SUNING's reform of China Taiwan will first abolish the concept of organizational level in the field of management. China Taiwan does not make management and decision-making, but supports and empowers various business units, with transparent rules, resource sharing, and value co-creation.

At the same time, SUNING will also fully authorize each business unit, give full play to and mobilize the initiative and self-drive of the internal team, move all management teams and business support points forward, get closer to the front line of the market, and improve the agility of decision-making. improve the efficiency of cooperation for partners.

It is worth mentioning that SUNING will also continue to increase investment in digital capacity building based on the technical team and retail science and technology capabilities deposited in the process of omni-channel operation in the past decade.

With the support of CCTV, SUNING will build a supply and marketing platform to digitize the whole process of goods, contracts, procurement, settlement, operation and after-sale, and improve the docking efficiency of the supply chain. At the same time, build a user operation platform to realize the digitization of user portraits, marketing activities, promotion resources and expense settlement, and improve the docking efficiency of the operation.

Tamping backstage service: Yuncang is open for free and one-stop experience

SUNING will continue to increase investment in backstage service capabilities and upgrade two major service capabilities.

For partners, SUNING will strengthen the cloud warehouse service capability. On the basis of the original 36 central warehouses, it is planned to build 6-1000 county-level front warehouses to enhance the service response ability of consumers and reduce the cost of logistics distribution in the rural market. In first-and second-tier cities, SUNING will also build 800-1000 business circles and community front positions to enhance the immediate service capacity of 3C and household appliances. Within a reasonable number of days of commodity turnover, SUNING will open all logistics cloud warehouse services for partners to use free of charge.

Facing users, SUNING will improve the service ability of household appliances in the whole house. Build pre-category and local transformation design, installation and long-term project management capabilities. To provide users with an one-stop solution for integrated household appliances. At the same time, SUNING will also provide differentiated services in the two aspects of store scene experience and home appliance butler service.

It is worth mentioning that SUNING's after-sales service will become the most important new track of the retail cloud platform. In the next three years, SUNING will develop 20, 000 professional community service stores to provide consumers with convenient and immediate services.

Development of Cloud Network Wandian: omni-directional link, full contact layout

Under the support of the middle stage and the background, the front desk will open a new development in accordance with the model of Yunwang Wandian. According to reports: cloud network is the ability of the middle and background to fully link upstream and downstream partners in the way of cloud platform. Wandian is to build the full channel layout of online and offline stores through self-operation, joining, alliance and other ways.

It is understood that offline, SUNING will form a flagship with SUNING Yijia as the center, and the retail cloud will be open and densely distributed throughout the world. In the next three years, we will open and upgrade 300 SUNING Yijia Plaza and city flagship stores, realize the scene experience of home appliance and home integration, provide one-stop home service for overall solution, and create the preferred platform for trend new product exhibition and purchase. SUNING Yijia has also become the offline enabling center of the retail service platform, and resources and capabilities such as store scenes, professional training and customer diversion will be fully opened to the outside world to improve the operational efficiency of partners. At the same time, SUNING will also expand 20, 000 retail clouds and forcibly join stores to achieve comprehensive coverage of counties, towns, communities and home improvement business circles, and help small and medium-sized retailers and property holders give full play to their own characteristics to carry out localized operations.

Online, SUNING will build a "merchant cloud" based on the main station to provide upstream small and medium-sized manufacturers and agents with one-stop capital platform, store operation, and multi-platform retail access services, giving full play to the full contact advantages of SUNING Wandian. SUNING e-commerce will replicate the successful experience of retail cloud, open up a new development model, and let partners "connect to merchant cloud, make business easier and concentrate on products." At the same time, SUNING will also waive transaction commissions for official flagship stores and platform merchants, charge only transaction fees and technical service fees, reduce operating costs, devote more resources to user services, and prosper the platform ecology.

"one person may be able to walk very fast, and a group of people must be able to go further." SUNING said that the retail service platform is not its own, but belongs to the industry and society. SUNING will be altruistic, continue to join hands with ecological partners, symbiosis together, go to the new journey, and jointly explore new opportunities in China's consumer market. "

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