Shulou(Shulou.com)11/24 Report--

On August 17, Xianyu quietly tested the waters and the players broadcast live. People interested in more than a dozen different fields opened a three-hour "immersive" live broadcast on Xianyu, all of which showed their interests, making dollhouses, carving square chapters, stroking cats, and painting traditional Chinese paintings. The overall style shows a slow rhythm and a sense of recording, quiet and decompression.

After watching too many live rooms with hot songs, dances and merchandise, Xianyu's live broadcast appears to be somewhat "alternative". Compared to the live broadcast, this is more like an immersive exhibition of interest lovers in different circles. "quiet" has become a common feature of all live rooms, and each talented anchorman is engrossed in "doing his own thing", occasionally looking up to pay attention to the on-screen comment of the live broadcast room to answer questions for the onlookers. And this quiet power was also conveyed to fans who came to watch. Many netizens sent on-screen comments saying that "years are quiet", "decompression" and "learned". More netizens chose "immersive onlookers". Yunxing's live room is the most popular among netizens, with more than 54000 people watching cats dozing off and eating cat bars online.

Yan Qi, a player who participated in the first live broadcast of Xianyu, said in an interview with reporters that he was very interested when Xianyu staff contacted him for the first time. Qiqi is a seal engraver. She is good at seal cutting of different materials. She is also proficient in all kinds of fonts and symbols, and often stays in the study all day. " As a very deep social fear, I am not very good at communicating with strangers, not to mention the interaction across frequent screens. "Live broadcast is a very efficient way to display goods, and netizens will have a sense of participation in the production process when watching the production process, so as to recognize and love my work more. It really surprised me that more than 10,000 people came to watch the first live broadcast. The style of doing more and talking less also makes me very comfortable. "

Xiao Chen, an Internet worker from Shenzhen, sent himself an order for a "Mini version of the Home" after Xianyu watched the customized dollhouse for an hour. Although the anchorman did not have any consumer guidance throughout the process, Xiao Chen decided to give it a try. "the manual live broadcast of ASMR radio is so decompressed, both auditory and visual. Ben I really likes the quiet atmosphere," Xiao Chen said. "watching the small parts put together and make them look like home, it feels especially good and relaxing."

(photo says: Xianyu aims at the quiet crowd and creates an I-person live studio.)

The person in charge of Xianyu Live said that the live broadcast of the platform's original interest is a new attempt by Xianyu. There are a large number of enthusiasts from different circles on Xianyu, who not only have great enthusiasm for their field, but also have professional knowledge and experience. Xianyu hopes to provide a place not only for players to fully display their strengths, but also for more netizens who are interested in a certain field to find a channel to understand and learn, and to find a circle of interest through Xianyu. I even have the opportunity to exchange views with professionals.

"players in many areas need to be highly focused in the process of presentation, so we tentatively decided on the general direction of immersive live streaming. According to the different properties of the content, we are also discussing the possibility of dividing the studio into "I area" and "e area", so that every player can find the most suitable display way, so that every user can find the most comfortable form of viewing. No matter how small the interest is, you can find a sense of belonging in Xianyu. " Xianyu live broadcast related staff said to reporters.

In May this year, Xianyu held a brand upgrade conference, announced the upgrade "will play" section, committed to the operation of people who are interested in, through benchmarking players to drive more users' interest exchanges. At present, there are 800000 people of interest on Xianyu. They work hard in their areas of interest. When they know how to play, they can set up circles, publish notes, and share cutting-edge information and products. Today, the live broadcast of people who are interested in testing the waters is another important attempt of Xianyu's community-based interest exchange construction.

Since the beginning of this year, Taobao Tmall has made efforts to build content, before there are stars have entered Taobao live broadcast, after the summer special edition of "Night Taobao" online, and so on. Now Xianyu's creation of a live broadcast style on his own platform means that he has tried a new solution in the exploration of the content of the platform.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.