Shulou(Shulou.com)11/24 Report--

With the development of China's motorcycle market, SENA has reached its 12th year in the Chinese market.

At the end of 2011, SENA products began to be seen by Chinese users. From the original SMH10,20s,20S evo to 30k and the flagship model 50s. Up to now, SENA has more than 10 Bluetooth communication products on sale in China, which are suitable not only for motorcycles, but also for bicycles, skiing and other outdoor fields.

In recent years, with the major Bluetooth headset brands have joined the Chinese market, cycling Bluetooth headset brands are engaged in fierce customer competition.

With the continuous development and growth of China's outdoor sports market such as motorcycles, bicycles and skiing, consumers' demand for intelligent communication products is also increasing. We SENA have the determination and confidence to innovate and improve the quality of our products, pay more attention to local services, and strive to provide Chinese consumers with safer, more convenient and intelligent communication products. Pei Feng, head of sales in SENA China, said frankly in an interview with reporters.

Regardless of scale or type, SENA is trying to change.

After years of running, SENA tried to make new changes. It is understood that in addition to the high-end 50 series, mid-range SPIDER series and affordable product C10 currently on sale, products for the Chinese market are being developed in an orderly manner and are expected to be unveiled in Chongqing Motors Show in 2023 at the earliest.

According to public data, SENA launched two customized Bluetooth headphones for cycling in the first half of 2023 in conjunction with Chinese local brands AVA and NINEBOT 9, respectively, and gained some response in the motorcycle market. Prior to this, SENA's main partners were Harley-Davidson, BMW, Triumph, SHOEI,HJC, Schubert and many other overseas brands. Chinese customers are relatively unfamiliar with SENA's industrial cooperation territory.

SENA was founded in 1998 and specializes in wireless communications equipment. Its main products are two-wheeler wireless communication equipment and smart helmet, bicycle smart helmet, outdoor and industrial wireless communication equipment. Adhering to the cause of leading the global market, SENA entered the North American market and increased its share, and later entered the European market and established a reputation. SENA's current share of sales is 45 per cent in Europe, 35 per cent in North America and 20 per cent elsewhere.

Developers are also consumers. Kim, CEO of SENA, loves motorcycles and is a consumer who rides Bluetooth headsets. In the process of its own use, Kim quickly found improvements and began to develop its own, and finally launched a cycling communication product with more stable performance than the existing products. The reporter seems that SENA is a company with professional knowledge in communication equipment connection technology, which is also conducive to product development.

Before SENA entered the market, the market revolved around push-button Bluetooth headsets operated by pressing a button. SENA successfully entered the North American market by launching the first product operated by wheels. The wheel key is well received by consumers because it can easily operate the walkie-talkie while driving. In addition, the ease of use of matching smartphone applications has also contributed to the increase in the number of consumers. In addition, MESH launched by SENA is the next generation communication technology, which is better than Bluetooth in terms of connectivity and scalability. Support for automatic disconnection and reconnection, group cycling is the best communication technology for motorcycles.

At present, through 3050 agents and sales stores in 97 countries around the world, it ranks first in the world with 60% of the world market share in the field of two-wheeler wireless communications. The global sales volume in 2021 is 700 4000 yuan. It has won the Best Brand Award of Bluetooth Communications Department for three consecutive years in the selection of MOTORRAD, the largest German motorcycle magazine.

Making progress together with local brands in China is what we insist on doing, said Pei Feng. We can provide all-round production and technical services of Bluetooth communication products for Chinese brands. As we do in the international market, this is our career determination.

The reporter learned that SENA is seeking development cooperation with more local brands and head manufacturers in China. "domestic motorcycle industry brands are very welcome to cooperate with SENA." in Pei Feng's view, domestic brands are also targeting overseas markets, and SENA, which has the largest share of Bluetooth communications in the international market, is also looking forward to the Chinese market. This is a win-win relationship with great opportunities.

Pei Feng said frankly that our requirement for cooperation now is high quality, and SENA China will invest 100% energy and promotion to grow with them on a strong local team.

Can China's motorcycle market become the next hot land?

As one of the largest motorcycle markets in the world, China has a large number of potential users and consumer demand, which is a market full of opportunities and challenges for Bluetooth communication brands.

With the continuous development and growth of China's motorcycle market, consumers' demand for intelligent cycling products is also increasing. The long-term layout and continuous investment of SENA in the Chinese market reflects the brand's optimism and commitment to the potential of the Chinese market. By continuously introducing products and features that meet the needs of Chinese consumers, SENA strives to meet the needs of different types of cyclists, so that they can have a more convenient and intelligent communication experience.

At the same time, the cooperation between SENA and domestic brands also provides China's local brands with all-round support and technical services for Bluetooth communication products. This cooperation model will promote the innovation and upgrading of local brand products and promote the development of China's motorcycle industry as a whole.

However, the competition in China's motorcycle market is fierce, not only SENA, but also other brands are actively laying out. To occupy a place in this market, brands need to constantly innovate and improve product quality and maintain a leading position in technology. At the same time, brand promotion and marketing are also very important, it is necessary to strengthen the dissemination of brand image and product advantages, and enhance the awareness and goodwill of the brand in the eyes of consumers.

Generally speaking, as a potential market, Chinese motorcycle market is an important strategic goal for SENA. With its rich technical strength and global operation experience, SENA is expected to continue to succeed in the Chinese market and build the Chinese motorcycle market into the next hot land of Bluetooth communication technology.

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