Shulou(Shulou.com)11/24 Report--

On the evening of August 17, bilibili released its financial results for the second quarter of 2023. In the evening, bilibili executives attended a conference call and interpreted the financial results.

Bilibili COO Li Mi said on a conference call that bilibili's advertising business strategy of one horizontal and one vertical is beginning to bear fruit. Advertising revenue in the e-commerce industry grew by more than 140 per cent in the second quarter compared with the same period last year, while game advertising revenue grew by more than 40 per cent year on year.

Li Mi said that bilibili adhered to the integration of content ecology and business ecology and incorporated the "transaction" scene into advertising products, which further promoted revenue growth. The carrying business is expected to generate 10% of total advertising revenue this year. 20%. During the period of June 18, the advertising revenue of bilibili's e-commerce industry (including transactions) increased by more than 200% compared with the same period last year. This year's "Singles' Day" comes from advertising revenue from the e-commerce industry. Li Mi estimates that she will still be able to achieve rapid growth, with an increase of 50% and 60% compared with the same period last year.

It is understood that nearly 30 million users produced transaction-related behavior by clicking on bilibili's video comment area (Blue chain) in the first half of this year. At present, the number of entire transaction videos in Station B has increased eight times compared with the same period last year, and the number of live shows with goods has also increased seven times compared with the same period last year.

At the conference call, Li Mi said that bilibili upgraded the game, e-commerce and trading strategy in the first half of the year, and achieved preliminary results. In the second half of the year, bilibili will carry out strategic iterations on several industries with original advantages, including Dafuaixiao and 3C Digital. On the premise that users can continue to grow healthily, advertising revenue for the whole of this year can achieve an increase of 25% and 30% compared with the same period last year.

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