In addition to Weibo, there is also WeChat
Please pay attention
WeChat public account
Shulou
2025-02-27 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >
Share
Shulou(Shulou.com)11/24 Report--
On August 17, bilibili released its results for the second quarter of 2023. According to the financial report, bilibili earned 5.3 billion yuan in the second quarter of 2023. Bilibili averaged 96.5 million daily active users in the second quarter of 2023, an increase of 15% over the same period last year, and the average number of monthly active users was 324 million. As operational efficiency improved, bilibili's gross profit margin rose to 23.1% in the second quarter, and gross profit rose 66% year-on-year.
Subsequently, bilibili executives attended the conference call and interpreted the financial report. COO Li Mi said on a conference call that bilibili's advertising strategy was beginning to bear fruit, with advertising revenue in the e-commerce industry growing by more than 140 per cent in the second quarter compared with the same period last year, and game advertising revenue growing by more than 40 per cent year-on-year.
Li Mi said that bilibili adhered to the integration of content ecology and business ecology and incorporated the "transaction" scene into advertising products, which further promoted revenue growth. The carrying business is expected to generate between 10% and 20% of total advertising revenue this year. During the period of June 18, the advertising revenue of bilibili's e-commerce industry (including transactions) increased by more than 200% compared with the same period last year. This year's "Singles Day" comes from advertising revenue from the e-commerce industry. Li Mi estimates that she will still be able to achieve rapid growth, growing by 50% to 60% compared with the same period last year.
In the spark project between bilibili and Ali, 70 per cent of users entering Taobao stores recommended by bilibili are new visitors. And within 15 days of the release of the collaborative manuscript, it can still continue to produce valuable crowd transformation. Li Mi believes that this is a long-term advertising value. During the "618" period, advertising revenue brought about by the cooperation between bilibili and Ali increased by 300% compared with the same period last year.
Nearly 30 million users generated transaction-related behavior by clicking on bilibili's video comment area (Blue chain) in the first half of this year. At present, the number of entire transaction videos in Station B has increased eight times compared with the same period last year, and the number of live shows with goods has also increased seven times compared with the same period last year.
Li Mi believes that bilibili's overall advertising model, from being good at building brand mind, especially at doing integrated marketing, has been transformed into an integrated marketing model from building brand mind to deep recommendation, and then to effect or transaction.
At the conference call, Li Mi said that bilibili upgraded the game, e-commerce and trading strategy in the first half of the year, and achieved preliminary results. In the second half of the year, bilibili will carry out strategic iterations on several industries with original advantages, including Dafuaixiao and 3C Digital. On the premise that users can continue to grow healthily, advertising revenue for the whole of this year can achieve 25% to 30% growth compared with the same period last year.
Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.
Views: 0
*The comments in the above article only represent the author's personal views and do not represent the views and positions of this website. If you have more insights, please feel free to contribute and share.
Continue with the installation of the previous hadoop.First, install zookooper1. Decompress zookoope
"Every 5-10 years, there's a rare product, a really special, very unusual product that's the most un
© 2024 shulou.com SLNews company. All rights reserved.