Shulou(Shulou.com)11/24 Report--

On August 17, one plus launched the one plus Ace 2 Pro phone, which has made significant improvements in performance, texture and experience, and has attracted a lot of attention because of its aggressive pricing. After the press conference, the president of one plus China was interviewed by CTOnews.com and other media, he elaborated on the company's long-term strategic objectives and attitude towards products, and deeply analyzed the differentiated competitive strategy and design ideas of one plus products.

The strategic goal of Yijia is very clear from the very beginning, that is, to become the leader of performance mobile phones. Li Jie pointed out that their first consideration is how to make the most powerful mobile phones in different gears. In order to achieve this goal, one plus puts user needs and core scenarios first, and looks for differentiated values and better experiences and services based on market insight. This is the starting point of making any product.

As for pricing, Li Jie made it clear that product power and price are not contradictory, but the order cannot be reversed. He stressed the importance of product power, including hardware performance, user experience, software comprehensive experience and so on. On the basis of launching high-performance products, Yiga also chose the most extreme and sincere pricing strategy. He believes that the price should match the strength of the product in order to really impress users.

In recent years, the competition in the mobile phone market is under great pressure. in the face of the competitive situation, Li Jie emphasizes the fact-based competition strategy. He mentioned that the one plus strategy is not to become fierce or take the initiative to attack competitors, but to respond based on the facts. Competition is not an internal strategy, he says, but because it overlaps with the user base targeted by other brands. One plus pays more attention to providing differentiated value in hardware, network technology, touch technology and so on, as well as creating unique brand design and texture.

When talking about the product layout of one plus, Li Jie emphasized the consistency of product strength. He points out that Yiga has been focused on a few products rather than endless launches of new models. This solid product layout allows Yijia to pay more attention to the quality and differentiation of each product. Li Jie stressed that they not only focus on the overall market share, but also seek how to provide better product power in the high-end market of more than 2000 yuan.

There is no doubt that the application of new technology is the focus of many manufacturers in the mobile phone market. Li Jie emphasized the technology layout based on user scenarios. He said that one plus will consider the needs of users in different scenarios, and then choose the appropriate technology application. Although some technologies are closely related to the performance track, one plus will actively layout, but will not blindly follow the trend, but to ensure that technology applications can bring real value to users in existing products.

With regard to the changes in the one plus brand, Li Jie said that the characteristics and strategies of the brand have basically not changed. He stressed that he would continue to focus on product development and improvement, focusing on the optimization of the product itself. He believes that the improvement of product power is the most important, because only good products can move consumers in the market. In terms of brand communication, one plus will respond according to the facts and will not engage in a war of words at will.

With regard to the choice of texture direction, Li Jie introduced the process from pain point discovery to technology realization. He stressed that Yiga has invested a lot of cost in texture design to create a leading product texture through meticulous design and innovation. He explained that by solving the pain points of users, they have found the advantage of differentiation, which is why they firmly follow the path of texture.

Finally, on the issue of sustainability, Li Jie emphasized the long-term planning of one plus. He mentioned that one plus will not be caught in a price war, but will firmly take the road of differentiated product power. He believes that users will understand and choose better products, while one plus will continue to introduce technology and experience innovation to maintain a leading position.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.