Shulou(Shulou.com)11/24 Report--

The popularity of large model technology has promoted the emergence of copywriting intelligent applications. However, in practical applications, many copy generation models are often faced with challenges such as the complexity of access and call, the need to improve the quality of Chinese scene generation, and the unsatisfactory application effect in specific industry fields. this makes enterprises encounter some "lack of intelligence" in copywriting.

At the 2023 China Digital economy Innovation and Development Conference, Tencent Cloud Intelligence officially launched the "copy creation" product, which is based on the research and development of Tencent's large model capability, and is designed for various customers such as advertising platform, UGC platform and SaaS service enterprises, and aims to provide accurate, efficient and comprehensive commercial copy creation tools. This new product is expected to help enterprises in marketing, creativity and efficiency and other areas, customize to generate more targeted copywriting content, so as to significantly improve the quality and efficiency of copywriting.

Shi Ming, director of Tencent Cloud Intelligent Product Center, said of this innovative product: "through this intelligent copy generation capability, we can help enterprises respond to market demand quickly, quickly create multi-angle creative copywriting, and achieve lower costs and higher efficiency. In addition, our products also support open API access, which can be quickly connected and integrated with customers' existing marketing systems."

Shi Ming, Director of Tencent Cloud Intelligent Product Center

Deeply understand the Chinese creative environment and help enterprises to reduce costs and increase efficiency in marketing promotion.

The traditional way of copywriting is often limited by "manual" as the core, and it is easy to fall into problems such as lack of advertising creativity, lack of timeliness, unstable quality and low efficiency. Choosing suitable large model products is expected to bring a series of new opportunities for enterprises to help solve these challenges.

The "copywriting" product released this time is based on the research and development of Tencent's large model capability, which is specially optimized for the copywriting ability in the Chinese context. Relying on Tencent's self-developed algorithm, the product can provide better copywriting content, stronger Chinese adaptability, and more efficient and stable services. Multiple advantages will help enterprises to reduce copywriting costs and improve creative efficiency, so as to shorten the commercialization path of marketing and enhance market competitiveness and innovation potential.

This product not only pays attention to the accuracy of copy generation, but also takes into account the coherence and naturalness of the text, ensuring that each copy is attractive and creative. According to the characteristics of different scenarios, the product provides a variety of copy generation types. For example, users can choose the "Little Red Book recommendation" mode to easily create marketing content that conforms to the characteristics of Little Red Book and adheres to the theme, so as to make the creative process more accurate and easier, and further improve creative efficiency.

In addition, the product also has efficient and stable service advantages. By providing standardized interface encapsulation, users can easily call the system without tedious operation steps. At the same time, the product also provides 7 × 24-hour developer support to help users solve problems in the process of use, and escort creative work efficiently and without hindrance.

"customized on demand" multi-scene commercial copy generation, text creation is more targeted

Copywriting needs thousands of people, thousands of lines, "tailored" industry model application, can accurately solve more specific problems in the vertical field. Relying on Tencent's large model capability, copywriting products can be accurately generated in different scenarios such as marketing, creation, efficiency, etc., providing enterprises with more relevant and targeted copywriting content, and realizing diversified copywriting generation needs. in order to achieve "copywriting freedom".

In the marketing application scenario, the product is excellent in generating the recommended copywriting of Little Red Book, the art of live streaming of e-commerce, and general advertising material. Just enter the theme and product description to generate accurate recommendation copy and product detail description with one click. The products not only cover a variety of copywriting uses, but also suitable for the optimization of advertising in consumer goods, makeup, education, sports and other industries. In terms of intelligent customer service and community operation, copywriting can also generate efficient telemarketing skills and content, make machine customer service communicate with people more naturally, reduce the burden of customer service operation, and lay a solid foundation for the expansion of private domain traffic.

In the creative application scene, copywriting products also show unlimited creativity. Whether it's copywriting in moments, video scripts, holiday wishes, daily sharing or life records, users can easily create interesting copywriting by entering theme, tone and word count requirements, and support retouching and modification of copywriting. In terms of video creation, the product can quickly generate scripts, role settings, split-shot scripts and dialogue suggestions, greatly improving the efficiency of creation. In addition, the product also supports daily scenarios such as article generation, personalized resume generation and travel strategy writing, so that everyone can "write good articles".

In efficiency application scenarios, Tencent Cloud intelligent copy creation can provide efficient and convenient solutions, such as meeting minutes, information summaries, intelligent translation and news reports. Through automatic generation of meeting summaries, intelligent collation of article information, rapid completion of translation and intelligent generation of news reports and other applications to help users quickly extract key information, thus greatly improving work efficiency and productivity.

In addition to copywriting and application, in order to solve the practical challenges of enterprise application model technology, such as limited computing resources, poor data quality, high input cost, and lack of professional experience, Tencent Cloud previously announced that it will build a selected store for large models in the industry based on TI platform to provide customers with MaaS (Model-as-a-Service) one-stop service to help customers build their own large models and intelligent applications. At present, Tencent Cloud has provided more than 50 large model industry solutions for more than 10 industries, including media, culture, tourism, government affairs, finance, and so on. Recently, Tencent Cloud MaaS has also ushered in the latest upgrade. The TI platform has announced access to more than 20 mainstream models, including Llama 2, Falcon, Dolly, Vicuna, Bloom, Alpaca, etc., and supports direct deployment and call of series models, simple application process, and low-code operation throughout the process, making it one of the first large model vendors in China to launch and support open source models.

While delivering large model solutions for thousands of industries, Tencent Cloud is also actively involved in the construction of large model standards. In 2020, Tencent was elected as a member and deputy secretary-general of the artificial Intelligence Sub-Committee of the National Beacon Commission, which means that Tencent is serving as a core member in the process of promoting "new infrastructure", including artificial intelligence. to take on more standard-setting work and technology leadership. Not long ago, Tencent Cloud, together with China Institute of Information and Communication, launched an industry large model ecological plan and took the lead in the formulation of China's first large model standard for the financial industry, providing important support for the intelligent and high-quality standardized development of the financial industry.

As the world's leading cloud service provider, Tencent Cloud is committed to providing customers with innovative and efficient solutions. The launch of Tencent Cloud's intelligent copywriting products will help enterprises overcome various difficulties in copywriting and inject new impetus into the digital transformation of enterprises. In the future, Tencent Cloud Intelligence will actively embrace new technological trends, such as cross-language copy generation and emotional analysis, so as to open up a broader space for innovation for enterprises.

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