Shulou(Shulou.com)11/24 Report--

According to CTOnews.com news on August 17, Suzhou recently issued a number of measures to support the high-quality development of live e-commerce in Suzhou, with 17 measures in five aspects to help its development.

It is mentioned that MCN institutions are encouraged to introduce anchors, and MCN organizations that exclusively sign up to carry goods with annual sales of more than 100 million yuan and pay taxes in Suzhou in accordance with the law will be given an one-time reward of no more than 1.2 million yuan. We will increase the reward for live e-commerce talents, and give no more than 1 million yuan to anchors who meet the conditions such as annual sales of goods of more than 50 million yuan and paying taxes in Suzhou in accordance with the law, and those with sales of goods of more than 50 million yuan in the next year and an annual growth rate of more than 20% will be given a reward of no more than 800000 yuan.

In 2022, the retail sales of live e-commerce in the city reached 55.01 billion yuan, an increase of 79.2% over the same period last year, ranking first in the province and sixth in the country.

CTOnews.com attached the full text of "some measures in Suzhou to support the high-quality development of live e-commerce":

01. Strengthen the introduction of talents in live e-commerce (1) strengthen the introduction of high-level talents in live e-commerce

We will support the establishment of market-oriented talent evaluation standards such as taxes paid by live e-commerce enterprises and sales of goods carried by anchors, and explore the inclusion of professionals related to live e-commerce in the shortage of talents in key industries in Gushu. to provide corresponding treatment guarantee for qualified talents in the aspects of introduction and settlement, subsidy for purchasing (renting) housing, education for children, license processing, etc.

(2) encourage MCN institutions to introduce anchors

An one-time reward of no more than 1.2 million yuan shall be given to anchors who have signed an exclusive contract with annual sales of more than 100 million yuan and pay taxes in Suzhou in accordance with the law.

(3) increase the reward of live e-commerce talents

Anchors who meet the requirements of annual sales of more than 50 million yuan and paying taxes in Suzhou in accordance with the law shall be rewarded not more than 1 million yuan.

If the sales volume of the next year is more than 50 million yuan and the annual growth rate is more than 20%, the reward shall not exceed 800000 yuan.

(4) strengthen the professional construction of live e-commerce

Institutions of higher learning and vocational colleges (including technical schools) are encouraged to set up courses related to live e-commerce or majors related to live e-commerce, and give schools an one-time subsidy of no more than 200000 yuan, mainly for teaching, training, etc.

02. Strengthening the ecology of live e-commerce industry (5) speeding up the construction of the whole industry chain of live e-commerce

Around the live streaming e-commerce industry chain, a number of leading and well-known live broadcast e-commerce organizations, MCN institutions, supply chain enterprises, data marketing third-party service organizations and anchors are gathered to build a good ecology for the development of live live e-commerce with rich business formats, talent gathering and innovation-driven.

(6) to increase the attraction of well-known live e-commerce enterprises (projects)

Relying on the strong industrial advantages of Suzhou, we will increase the attraction of well-known live e-commerce enterprises and key projects in line with the positioning of key industries in Suzhou.

(7) promote the branding development of live e-commerce

We will increase the cultivation of live e-commerce brands, promote the transformation of brands such as anchors, and give an one-time reward of no more than 1% of the annual e-commerce transaction volume to top30 stores that enter the national ranking of single items on the mainstream platform of live e-commerce, with a maximum of 1 million yuan.

Enterprises use store broadcasting to sell their own brand products. If the annual e-commerce transaction volume is more than 100 million yuan, the subsidy shall be no more than 30% of the annual software and hardware equipment investment and site rental expenses, up to a maximum of 600000 yuan.

If the annual e-commerce transaction volume in the next year is not less than 100 million yuan and the annual growth rate is more than 5%, the subsidy shall not exceed 30% of the annual hardware and software equipment investment and site leasing expenses in the current year, and the maximum shall not exceed 300000 yuan.

(8) support the development of professional service enterprises in live e-commerce

For enterprises that provide live e-commerce marketing services for brands, made in Suzhou, local specialty products, etc., if the business income of live e-commerce services is not less than 30 million yuan, subsidies shall be given at a maximum of no more than 1 million yuan of the current year's hardware and software equipment investment, venue rental and other expenses.

If the income of the live broadcast e-commerce service in the next year is not less than 30 million yuan and the annual growth rate is more than 10%, the subsidy shall not exceed 30% of the software and hardware equipment investment and site rental expenses in the current year, and the maximum shall not exceed 1 million yuan.

(9) speeding up the construction of a live e-commerce park (base)

The selection centers approved by the commerce department for live e-commerce parks (bases) at or above the municipal level and authorized by the mainstream platform of live e-commerce shall be subsidized by no more than 30% of the current year's hardware and software equipment investment, site rental, decoration and other expenses, up to a maximum of 1 million yuan.

03. Optimize the development environment of live e-commerce (10) encourage live e-commerce training

Training institutions are encouraged to actively carry out vocational skills training such as Internet marketers, and if all kinds of participants comply with the relevant training policies and regulations, training subsidies shall be given as required.

The public welfare training of live e-commerce held in this city, which has a certain influence and has more than 100 people per training, shall be subsidized by no more than 30% of the venue fee and training cost, up to a maximum of 300000 yuan.

(11) support the creation of live e-commerce demonstration

Live e-commerce enterprises and parks (bases) are encouraged to participate in the selection and determination of national, provincial and municipal e-commerce demonstration. For relevant pilot demonstration units at the national, provincial and municipal levels, one-time rewards of 600000 yuan, 400000 yuan and 200000 yuan (including previous files) will be given respectively.

(12) deepen the application of "live broadcast +" mode

Encourage the deep integration of live e-commerce with cultural tourism, catering and accommodation, business and trade services, time-honored brands, cars, characteristic agriculture, convention and exhibition, cross-border e-commerce, etc.

Give full play to the advantages of the comprehensive bonded area and explore the new cross-border e-commerce marketing mode of "bonded warehouse live room".

Encourage the integrated development of live e-commerce and postal express delivery, and develop the "live e-commerce + warehouse + delivery" model.

(13) create an atmosphere for the development of live e-commerce

Expand and strengthen the brand influence of the "Golden Rooster Lake Live Competition", and subsidize the characteristic industry activities (brand competitions) held in this city that have great influence in the country according to no more than 30% of the actual expenditure of the activities, up to no more than 1 million yuan.

Every year, we actively select a group of enterprises or individuals with outstanding performance and obvious demonstration effect in the development of live e-commerce, vigorously promote local high-quality live e-commerce enterprises and brands, promote benchmarking cases, models and service innovation, and actively create a good atmosphere for the economic development of live e-commerce.

(14) strengthen the support of living services in live e-commerce gathering areas

We will support Changshu City, Wujiang District, Wuzhong District, Gusu District, Suzhou Industrial Park and other places to build live e-commerce agglomeration areas with their respective industrial characteristics, so as to improve the quality of supporting services for regional urban life.

We will explore new models such as M0 land use and land compound use, strengthen the construction of urban characteristic commercial blocks, tourism and leisure blocks and business circles, and speed up the improvement of living facilities and business service functions such as cultural leisure, sports fitness, night economy, characteristic catering, entertainment and social interaction around the live e-commerce gathering area.

04. Safeguard measures (15) strengthening organizational leadership

Strengthen the overall planning at the municipal level, establish a regular dispatching mechanism, industry guidance mechanism and assessment and evaluation mechanism, orderly promote the implementation of live e-commerce work, sum up good experiences and good practices in a timely manner, and form a joint force.

All county-level cities (districts) should implement territorial responsibilities, formulate supporting work plans and special support policies for finance, taxation, and talents, and give full play to the role of industrial alliances and trade associations as a link, so as to form a joint force for multi-coordinated development. to ensure the steady implementation of various tasks.

(16) increase financial support

Support financial institutions to cooperate with live e-commerce platforms, innovate targeted investment and financing services, increase financial support for high-quality anchors and live e-commerce enterprises, and reduce loan interest rates.

Local live e-commerce enterprises newly listed in domestic and foreign securities markets shall be supported by county-level cities (districts) to reward them in accordance with the relevant listing policies.

(17) promote the compliance development of live e-commerce

Increase live e-commerce laws and regulations training and tax policy publicity, strengthen live e-commerce compliance guidelines.

Guide webcast employees to carry out self-inspection and self-correction, self-rectification, consciously pay taxes in accordance with the law and enjoy tax concessions in accordance with the law.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.