Shulou(Shulou.com)11/24 Report--

CTOnews.com August 17 news, according to 36 krypton this morning quoted "multiple sources" reported that DJI Innovations will enter the Ebike (electric bicycle) industry, its internal project code name begins with EB.

According to reports, the project is "still in the confidential stage" and is headed by Alex Jia, a senior engineer who was in charge of the product line of DJI Ruying stabilizers. At the same time, the launch of the project can be traced back to 2020, its products will be located in high-end models, sports off-road scenes, and focus on overseas markets. At present, the latest development of the project is that "the Ebike system has been developed by ourselves". However, 36 Krypton then asked DJI Innovations, who declined to comment.

The Ebike project will compete in the stock market of bicycles in Europe and the bicycle increment market in the United States. In Europe, for example, there are 250 million bicycles in Europe, with annual sales of about 20 million, and the penetration rate is expected to reach 20 million by 2025. As for the United States, there are also 59 million sports cyclists.

As for "high-end positioning", the background is that most of the ordinary Ebike is priced at about $1000 (CTOnews.com Note: currently about 7310 yuan) and supplies to bike-sharing companies. The higher-end Ebike, which sells for about $4000 (currently about 29240 yuan), has higher requirements for motors and batteries.

DJI currently has three business directions: aerial UAV, handheld photography equipment, ToB commercial use, among which ToB commercial also covers agricultural UAV, industrial UAV, DJI vehicle, DJI education.

CTOnews.com previously reported that DJI announced last month that its new generation of smart driving solution was named "Chengxing". The production car, Baojun Yunduo, which carries the basic version of the platform, went on sale on August 10, and the DJI version will be launched in September.

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