Shulou(Shulou.com)11/24 Report--

He exchanged visits with senior officials of Yanjing Beer, signed a contract with Tsing Tao Beer, entered Guizhou, the first province of liquor, and reached strategic cooperation with Guizhou modern logistics.

Recently, ‎, Cainiao supply chain in the wine industry frequently, continue to strengthen the exchange of visits with the head of the giant contracts, but also in the deep ploughing of the wine industry base, from the origin into the wine supply chain.

Since the beginning of this year, ‎ has witnessed a rapid expansion of the "moments" of Cainiao's supply chain, contracts with head brands, continuous strengthening of solutions in the cosmetic and beverage industries, and home decoration industry of large pieces of furniture, strong launch of innovative products such as optimized warehouse matching and smart warehouse matching, and continuous upgrading of half-day and next-day services, which has formed a leading trend in the e-commerce supply chain.

In May this year, Yanjing Beer Group Chairman and his party visited Cainiao Group, and the two sides announced that they would focus on supply chain solutions for the beer industry to cooperate. It has been revealed that the companion consultation on the overall supply chain transformation customized by Cainiao for Yanjing Beer is under way, and has undertaken the logistics trunk line business of Yanjing Beer's Beijing factory. In June, Cainiao signed a contract with Tsing Tao Beer, Cainiao Express and Cainiao warehouse formed a Cainiao supply chain optimized warehouse matching service, allowing Tsing Tao Beer to achieve half-day performance.

Not only deepen cooperation with the two domestic beer giants. In June this year, Guizhou Hyundai Logistics and Cainiao reached a strategic cooperation, according to the strategic agreement, the two cooperation projects include sauce and wine warehouse supply chain business and so on. According to public information, Guizhou Modern Logistics Industry Group is a state-owned enterprise in Guizhou, providing supply chain services for local soy sauce and wine enterprises. The combination of rookie and Guizhou modern logistics obviously means that rookie is making great efforts to plough the liquor industry belt.

The beverage industry is different from the 3C digital industry, the volume of goods is large, heavy, and fragile, which causes the beverage industry to face problems such as low delivery efficiency and high damage rate for a long time. Once the goods are not delivered to the door, it will greatly affect the consumer experience. The rookie supply chain has laid out the beverage industry for a long time, especially through the integrated services of self-warehouse and self-management, which has made the non-door-to-door and breakage claims into a reputation and established an influence in the industry.

Since the beginning of this year, Cainiao supply chain infrastructure and product capacity have made continuous breakthroughs. BC (B2B&B2C) integration, online and offline omni-channel goods, and DTC (face-to-face consumer business) implementation model are provided for cosmetics and other industries to solve the difficulties and pain points of multi-platform and cross-platform implementation. The rookie home improvement network continues to build a self-distribution center in the furniture producing area, continuously optimize the experience, and lead the development of the integrated home decoration model.

In addition to the characteristic industry solutions, Cainiao innovatively encapsulates the supply chain capabilities into optimized warehouse allocation and smart warehouse allocation products, which is evaluated as "creating a supply chain assembly line", laying the foundation for the large-scale development of the supply chain and improving efficiency and reducing cost. Among them, the preferred half-day service provided for Tmall supermarket will cover 15 cities across the country this month, and achieve full coverage of cities with a population of 10 million this year.

Series of combinations down, the market also gives positive feedback to the rookie supply chain. The top ten fast consumer giants in the world, including Nestl é, Procter & Gamble, Unilever and Gauss, are deepening their supply chain cooperation with rookies, who are taking the lead in the industry.

Earlier, some media believed that this year is the first year of supply chain competition, and express logistics has shifted from simply fighting for price to a new stage of service. How to ensure high efficiency and door-to-door access under the condition of optimal cost? the core behind it is the integrated supply chain. Zhao Xiaomin, an expert in the logistics industry, also said that the new generation of flexible and intelligent supply chain model, represented by Cainiao, can adapt to new business type, such as shelf e-commerce, live e-commerce, content e-commerce and interest e-commerce, and build a leading advantage. Cooperation with merchants is deepening day by day.

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