Shulou(Shulou.com)11/24 Report--

CTOnews.com, August 17 (Xinhua)-- Apple is expected to release the iPhone 15 series of phones next month, but there are rumors that the company has encountered some problems in the mass production of some components, such as displays and cameras. Despite all the signs that the iPhone 15 will be released in September, analyst Jeff Pu believes Apple has begun to cut production of new phones.

Pu said in a report to investors that Apple expects to produce 7700 million iPhone 15 series phones by the end of this year, compared with about 83 million previously expected. According to Pu, there are two main reasons behind this expectation.

First, supply problems may still affect the mass production of iPhone 15. Pu noted that Sony's camera sensors, a new titanium frame for the Pro model and a new display with a narrower frame could delay production of new phones.

Second, Pu also believes that Apple has adjusted its sales forecast because of "demand concerns." The iPhone 15 Pro and iPhone 15 Pro Max are rumoured to be more expensive than their predecessors, which could lead to lower demand. "pre-release production cuts are not a positive sign, and potential price increases for the iPhone 15 Pro Max may also dampen final demand." The analyst said.

Apple's iPhone sales fell in the third quarter of fiscal 2023, from $40.67 billion to $39.67 billion (CTOnews.com Note: currently about 289.988 billion yuan). In a conference call with investors, Tim Cook, Apple's chief executive, confirmed that the company had sold less iPhone in the main US market, although it had achieved better results in some other regions.

On the other hand, Jeff Pu re-emphasized its expectations for the iPhone 16 Pro model to be released at the end of 2024. Apple has held talks with its suppliers on Wi-Fi 7 chips, new 4800-megapixel ultra-wide-angle lenses and newer Bluetooth and ultra-wideband chips, the analyst said.

According to previous Bloomberg news, Apple will hold a special event on September 12 or 13 to launch the new iPhone 15 series.

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