Shulou(Shulou.com)11/24 Report--

On the afternoon of August 16, Beijing time, social media company X (Twitter) emailed advertisers that they would no longer place Promoted Accounts (promotion account) ads in the timeline, and advertisers often used the ads to attract new fans.

There are three main types of Twitter advertising products: Promoted Trends (trend Promotion), Promoted Accounts (Promotion account) and Promoted Tweets (Advertising push). If users want to promote their account, they can pay for advertising, which makes it "Promoted Accounts".

The timeline is the content that appears on the front page of the user's Twitter, which is made up of dynamic messages such as "likes" and "answers" from users' fans. Advertisers will use "promotion account" ads to promote brands in the timeline, and users can follow them through the "Follow" button if they are interested.

According to the report, more than $100 million of X's annual global revenue comes from Follower Objective ads, or ads from "promotion accounts."

What is the impact of the new measures? If you want to get followers on Twitter platform in the future, there will be one less way. Since Musk took over Twitter, Company X has been developing new advertising products based on multimedia tools, such as advertising videos, which are not available in the promotional account.

Twitter advertisers have been losing in the past, and Linda Yaccarino, former head of advertising at NBC Global, became Twitter's new CEO on June 5, and she is trying to reshape Twitter's image and recover advertisers.

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