Shulou(Shulou.com)11/24 Report--

From the invention of wired telephone to the birth of mobile telephone, human beings have used voice communication for more than 100 years. With the changes in communication technology and application scenarios, traditional forms of communication can no longer meet the growing needs of modern users.

Based on 5G VoNR technology, China Unicom took the lead in launching 5G new communication series products on 517 Telecom Day in 2022, including eight applications of "Qingan Zhixuan," which makes audio-visual HD, communication safer, service smarter and experience cooler. After many months of intensive research and development, XR Call, a new video, intelligent and interactive call service, is now launched, allowing users to enjoy a safer, more convenient and cooler call process, taking this as a starting point to open a new mode of future communication.

Unicom XR Call

XR call is a new video, intelligent and interactive upgraded call product launched by China Unicom based on 5G VoNR technology. During the call process, it provides users with a brand-new call experience integrating voice and video, interaction between reality and virtual, communication and AI, including virtual background, expression special effects, real-time translation, video Group chats and other rich functions. The launch of XR calls has transformed the traditional single call interface from "listening to its voice" to "full interaction."

01 Personalized virtual background, enjoy private and secure calls

China Unicom XR calls support users to blur or replace the background of the real environment with the theme background picture during video calls, and enjoy a more immersive, private and secure call experience when chatting with others.

When chatting with friends, you can set a large number of theme backgrounds such as classics, business and cities to enhance the call entertainment experience. For example, in the New Year season, you can set the virtual background of the Spring Festival theme to convey full blessings to relatives and friends.

When promoting with customers, you can blur the background of the call or upload the publicity background of the company LOGO, so as to maintain a professional professional image at all times. It also supports product posters and commodity elements as backgrounds to assist business communication, improve customer interest and transaction conversion.

02 Expression special effects to create an interesting atmosphere for video calls

China Unicom XR calls incorporate emoji special effects into calls. In video calls, users can trigger special effects such as likes and heart-to-heart by pressing buttons to activate chat atmosphere and make mood more expressive. Best wishes and birthday cake for a good friend's birthday, keep friendship alive; call mom, send flowers when you say goodbye, make mom smile like flowers.

03 Translation and transcription instant recognition of call content, barrier-free communication more comfortable

During the call, XR calls support real-time translation and transcription of call content, which is displayed in the call interface in the form of subtitles to help users identify at a glance. Let language no longer be a barrier to communication, let information and content pass without barriers, and realize the free chat between business people and international friends.

There is also a large font transfer function, which can greatly improve the call experience of the elderly and hearing impaired groups, making the call more comfortable and convenient.

It is worth mentioning that, for business communication scenarios, XR calls next plan to implement the "call notes" function, support automatic recording of call content and safe download, so that users can free their hands, complete their work more efficiently, and enjoy a new call experience full of "future feeling."

04 Multi-person video Group chats, no need for App one-click access

XR calls also support video Group chats. You don't need to download APP, you can join video Group chats with one click dialing. It is more convenient for users to use, and the picture quality is high-definition without jamming. Whether it's a family friend connection or a business meeting, multi-person video calls can become smarter and more convenient.

With the gradual maturity of 5G+AI+XR technology capability and the continuous integration and innovation of communication technology, China Unicom XR call will gradually support background, special effects and translation transfer functions under voice call scenarios. Combined with video superposition technology and AI technology breakthrough, interactive enhancement functions such as button interaction, voice interaction and virtual image customization will be launched.

During business communication, users can send commodity promotion videos and quotations in real time, and press buttons to obtain commodity information; during service return visit, users can also quickly play specific product operation guidance videos to customers by identifying keywords; during social chat, users can also customize their own digital image to make the social image look new.

Focus on the security guard scene, give play to the social responsibility of the central enterprise, XR call will also launch the security call function in the future, in case of fraud harassment calls, play the security reminder video from the whole process of the call leader call, so as to protect the user's call safety.

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