Shulou(Shulou.com)11/24 Report--

Cost-effective consumption has become a topic of global concern.

Overseas third-party analysts recently released a list of domestic cost-effective e-commerce brands, showing that pinduoduo, Amoy Factory, Douyin TikTok, 1688 and Taote were selected as cost-effective e-commerce brands TOP5. Among them, Ali's brands and platforms occupy three seats, including Amoy Factory, 1688 and Amoy.

Overseas institutions believe that the next round of growth potential of the Chinese market will come from the sinking market and consumers, which are mainly cost-effective.

This is precisely the main battlefield of the domestic e-commerce market in recent years, from pinduoduo's "10 billion subsidy" to Alibaba's incubation of Taote to seize the sinking market, and JD.com and Liu Qiangdong's return to China also launched a "10 billion subsidy" war. It is not difficult to see that performance-to-price ratio has become the main demand of Chinese consumption.

Overseas institutions and media believe that pinduoduo, who was selected into the TOP1, accurately captured the demand psychology of the cost-effective crowd, using acquaintance fission, "cutting a knife" and other cost-sharing ways to make the cost-to-performance ratio possible.

Taobao Factory, which ranks second, is relatively more thorough. Starting from the source of the supply chain, by connecting the source factory, reducing costs and efficiency with M2C mode, improving the circulation efficiency of goods and thus reducing the unit cost of products, it is possible to make the "conscience price" possible in a more scientific and sustainable way, rather than an absolute low price.

Douyin, which obtains traffic through content creation and live streaming, is currently one of the hottest platforms, and with the launch of TikTok, it has increased awareness of the dark horse at home and abroad. But the competition between merchants is even more fierce.

Also selected this time are Alibaba's 1688 and Amoy two major platforms. As two platforms connected to the source industrial belt, one 2B and one 2C, many businesses have achieved "batch and zero", and more and more consumers have chosen to dig for treasure here.

The list quickly resonated with consumers in the domestic market, and many social platforms, such as pulse, shared their "true fragrance experience" on August 14.

Among the top five brands selected this time, the brands of Alibaba Group occupy three positions, including Taobao Factory, 1688 and Taote.

According to the analysis, this is closely related to Alibaba's insistence on the layout of cost-effective consumption and supply for consumers in recent years. Fundamentally, Alibaba has worked hard for many years in the industrial belt, from consumption interconnection to industrial interconnection, constantly promoting the upgrading of both sides of supply and demand to meet the value maximization of the consumer side and the supply side.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.