Shulou(Shulou.com)11/24 Report--

Whether it is clothing, food, housing and transportation, or all walks of life at present, when entering the sinking market, what is well understood is still two words_flow. The global free Internet platform WiFi master key has been deeply cultivated in the sinking market for many years. Through self-construction, cooperation, public welfare and other modes, it supplements the connection mode for netizens in cities and towns below the third tier, and feeds back the accumulated traffic resources to assist the consumption upgrading of the sinking market.

As one of the mobile Internet products with earlier layout sinking market in China, WiFi master key has been deeply cultivated in third-tier, fourth-tier and fifth-tier cities since its launch, first helping to solve the problem of Internet users accessing the Internet in sinking market. The first step of card position online is to solve the real needs of netizens. At present, the proportion of sinking users in WiFi master key accounts for more than 60% of the total number of users, and it has extremely high penetration rate and influence in low-line cities and counties.

In addition to the original industry-first model, WiFi master keys have expanded hotspot channels through self-construction in recent years, enriched connection scenarios, and accelerated the coverage of connectable hotspots in areas including towns and remote areas. Among them, the "hot merchant alliance" launched many years ago, online support sinking market street shops at the same time, but also effectively supplement WiFi master key free hot spot source.

By building network and digital operation platform for small and micro merchants free of charge, and combining small and micro merchants in "Hot Merchant Alliance," WiFi Master Key firstly solves the primary demand of "networking" for online consumption of store visitors and surrounding radiation groups, and then attracts guests to enter the store for consumption with its own user scale advantages and platform resources, helps merchants precipitate potential consumers by virtue of traffic transformation, and bridges the information asymmetry between merchants and consumers.

The interactive combination of WiFi master key and local micro-enterprises "hot merchant alliance" accesses offline merchant information and services, adding offline channels for users to connect high-quality goods and beautiful life. Hotspot resources supported by the main force of small and micro shopkeepers also make the connection strategy of WiFi master key more three-dimensional. So far, the "Hot Merchant Alliance" has attracted more than 30,000 small stores.

Merchant hotspots have become a key link in the WiFi master key "three-dimensional Internet matrix" strategy. Through joint self-construction, WiFi master keys cover more granular hot spots in urban areas below the third tier. The convenience of connection in offline business scenarios also helps to connect the sinking market to a brand-new consumption pattern through the network.

The exploration of e-commerce, the attempt of new tea drinks, the competition of new energy vehicles... These hot formats of the first and second lines go on and on, looking for their track in the sinking market. With the participation of the Internet industry, the traditional business model of the sinking market deserves to be reconstructed and restructured. WiFi master key will also control the two drivers of "connection" and "traffic," continue to help more sinking users connect to the network, and quickly connect new consumption, new mode, new business form and new life under mobile Internet for them.

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