Shulou(Shulou.com)11/24 Report--

The Trade Desk ™(Nasdaq: TTD, hereinafter referred to as TTD), the world's leading advertising technology company, recently announced its results for the fiscal second quarter ended June 30, 2023.

Jeff Green, founder and CEO of The Trade Desk, said: "We once again demonstrated excellent execution in the second quarter, gaining a larger market share and achieving revenue of $464 million, an increase of 23%. With progress in areas such as smart TV (CTV), retail and identification, we are helping global brands buy media in the open Internet advertising market ("open network") in a more accurate and transparent manner than ever before.

With the introduction of Kokai, we are able to reflect these values in a more intuitive way and make every decision based on data. We help customers make full use of their first-party data, we provide partners with more convenient platform access, and we help customers give full play to the value of artificial intelligence as an intelligent auxiliary tool in many aspects of marketing activities. Because of these innovations, I am confident that we will continue to expand our share in key growth markets such as CTV. "

The highlights of performance are as follows:

Revenue in the second quarter rose 23% from the same period a year earlier to $464 million, exceeding analysts' expectations of $455 million. As in previous quarters, TTD's revenue performance significantly outperformed its advertising competitors, which means that TTD will continue to expand its market share.

Adjusted earnings per share (Adjusted EPS) was 28 cents, beating analysts' expectations of 26 cents.

TTD expects third-quarter 2023 revenue of at least $485 million and earnings before tax, interest, depreciation and amortisation (EBITDA) of about $185 million, beating current analysts' expectations.

Robust customer retention rate: the customer retention rate remained above 95% in the second quarter, the same as in the past nine years.

UID2 continues to expand industry cooperation and continue to win support: UID2 is an industry-wide Internet identification program and an upgrade and alternative to third-party Cookie, which aims to maintain advertising value while protecting user control and privacy. Driven by TTD, UID2 continues to receive a positive response from the industry. Recent new partnerships include:

O Warner Brothers Discovery (Warner Bros. Discovery) announced the integration of UID2 into its premium entertainment, sports, news and lifestyle brands and digital platforms, including Max and Discovery+.

O Walmart Connect announced that it is testing the integration of UID2 into Wal-Mart DSP to support media delivery decisions on open networks.

O EUID is the European equivalent of UID2 developed specifically for the European market and is being supported by brands, media publishers and retailers. Initial industry participants included Bacardi, Kimberly-Clark Kimberly-Clark, Aller Media, Future, OneFootball, Prisma Media, Tesco and so on.

O at the Forward '23:Always On event, NBCUniversal announced that it is fully implementing UID2 on Peacock, covering all devices and consumer touch points, including CTV, networking, applications, and so on.

OpenPath:OpenPath provides customers with a simplified way to connect directly to quality publishers on the open network. Through an objective and transparent supply path, OpenPath helps each participant to maximize value. OpenPath has dozens of co-publishers covering more than 11000 content platforms for smart TVs, mobile devices, display spaces and audio.

Industry recognition (2023):

O winners of the Outstanding Women Award in Media and Advertising Technology: Samantha Jacobson-Transformers, Catherine Patterson-Technology Pioneers, Jaime Nash-programmatic storytellers

O selected as the best workplace for fortune millennials

O won the Digiday Video and Television Award: best TV / streaming Advertising sales of the year

O Business Insider Advertising Technology New Star Award, winner: Ellen Mulryan, Senior Director of Retail data Cooperation

O won the title of technical leader in the field of advertising technology in Quadrant Knowledge Solutions SPARK matrix

O won the Steve customer Service Award (Stevie Awards for Customer Service Success) Bronze Award for the Technology Industry

Share buybacks: TTD bought back $44 million of Class A common stock in the second quarter of 2023. As of June 30, 2023, TTD had a share repurchase authority worth $364 million.

With artificial intelligence technology distributed throughout the TTD platform, TTD is driving continuous innovation in retail data and CTV through the new digital media purchase platform Kokai. TTD is very focused on profitability, which ensures that TTD can continue to invest in our platform and maintain its leading position in the industry.

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