Shulou(Shulou.com)11/24 Report--

Thank you, Mr. Air, a netizen of CTOnews.com, for your clue delivery! CTOnews.com August 14 news, according to 36 krypton reports, several sources revealed that Douyin recently set up a new entertainment department, responsible for the former giant engine marketing vice president Chen Duye, reporting to Douyin head Han Shangyou. Jiao Yingying, the person in charge of the closed-loop cash product of the huge engine, took over the original position of Chen Duye.

According to people familiar with the matter, previously, Douyin did not have a unified cultural and entertainment department, but now Douyin will integrate live programs (including competitions, concerts, etc.), music, variety shows, movies, TV dramas, stars and other businesses into a larger entertainment department, which is still under way to adjust its organizational structure.

According to the person familiar with the matter, live programs ranked first in Chen Duye's OKR, such as S-level projects such as the live broadcast of the World Cup, while others were variety shows, music, stars and so on.

According to public data, Chen Duye graduated from the Industrial Engineering Department of Tsinghua University. He once worked in Procter & Gamble and Shangyang, engaged in marketing-related work, and later joined the byte beat. He has served as general manager of Jinri Toutiao Marketing Center and vice president of engine marketing.

Douyin has indeed invested heavily in live programs in recent years, such as the World Cup and the Chengdu Universiade. CTOnews.com previously reported that Douyin provided free UHD live streaming of the 2022 World Cup in Qatar, with good definition from audience feedback.

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