Shulou(Shulou.com)11/24 Report--

"good eyesight, good future! Mingyue easily controls lenses and pays attention to the eyesight health of teenagers." Since August 3, the Mingyue Lens easy-to-control public welfare film has been officially unveiled in prime time such as CCTV-1 "News Network" and "Evening News", which has aroused widespread concern both inside and outside the industry.

Mingyue lenses in conjunction with CCTV calls on the whole society to pay attention to the prevention and control of children's myopia.

This time, Mingyue lenses myopia prevention and control public welfare film on-line CCTV, and China's severe myopic situation of children and adolescents is inseparable. According to the latest data released by the National Health Commission, the overall myopia rate of children and adolescents across the country in 2022 was 53.6%, an increase of 1.7% compared with 52.7% in 2020. The myopia rate is further rising, and myopia prevention and control has attracted the attention of the whole society.

However, myopia is irreversible, and high myopia will bring the risk of ophthalmopathy and affect the choice of college entrance examination majors in the future. However, as the "gatekeeper" of myopia prevention and control, many parents still have blind areas and even misunderstandings in myopia prevention and control. Therefore, myopia prevention and control of popular science is particularly important.

As a leading brand of domestic lenses, Mingyue lenses has fulfilled the social responsibility of myopic science popularization for many years. Over the years, whether it is the "National Eye Love Day" or the "campus myopia prevention and control lecture", there is no lack of bright moon lenses. Mingyue lenses also invited the new generation of powerful actor Liu Haoran as the brand spokesman to convey the concept of myopia prevention and control to more young parents. Now, Mingyue lenses have officially landed in the propaganda highlands of CCTV, hoping to spread the information to a wider range of people through the ultra-high volume and strong credibility of CCTV-1, and call on parents across the country to take action to pay attention to the problem of myopia of their children. In this promotion, the sense of mission and product power of Mingyue lenses have also been highly recognized by CCTV.

A new type of defocus lens is easily controlled to delay the deepening of myopia in children.

In fact, not only at the science popularization level, but also at the industrial level, Mingyue lenses have made great efforts to innovate and become the first brand among domestic lenses to launch defocus lenses. Mingyue Lens, together with the Academician team of Zhuang Songlin of the Chinese Academy of Engineering, has developed a series of myopic management lenses specially designed for Chinese children. In addition, a clinical follow-up experiment was conducted with West China Hospital of Sichuan University for easy-controlled Pro. 12-month clinical results showed that wearing easily controlled Pro delayed the deepening of myopia with an effective rate of 60% and 97%. The subjects could adapt to the lens within 1 day. Easy control products are both effective and comfortable, so that children are more willing to wear them, so as to effectively manage myopia.

From the current market performance, Mingyue easy control has also been widely favored by ophthalmologists and consumers, and has become the preferred product in domestic defocus lenses. This summer vacation, Mingyue easily controlled the nationwide "Space Summer Camp" activity, which received enthusiastic market feedback and a large number of participants.

For a long time, the bright moon lens adheres to the core value of "taking care of the visual health of the Chinese people" and pays more attention to the visual health of the children of the motherland in the future. Therefore, Mingyue lenses will, as always, actively promote to solve the problem of myopia among Chinese children and adolescents: join hands with mainstream media to communicate with more parents, raise awareness of myopia management, and constantly innovate products to meet the myopic needs of more children. really take care of the bright future of children.

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