Shulou(Shulou.com)11/24 Report--

Thank CTOnews.com netizens Rimi Ishihara for the delivery of the clue to happiness! CTOnews.com, August 14, according to a report in Taiwan's Economic Daily, the recovery of the mobile phone market was not as expected. It was reported in the industry that in order to stimulate customers' willingness to pull goods and speed up the clearance of inventory, Qualcomm recently launched a price war to lock in middle and low-end 5G mobile phone chips, and the price reduction was as high as 10% to 20%. It is expected that Qualcomm's price reduction measures will continue into the fourth quarter. If the inventory clearance speed is not as fast as expected, do not rule out a new wave of price reduction efforts.

According to CTOnews.com, Gao will start a price war only after the old products have accumulated for more than a year. This time, unlike in the past, prices began to be greatly reduced in less than half a year after the product was launched. In addition to the new products, another major reason is that the consumer market downturn will continue until at least the end of the year.

According to industry analysis, Qualcomm's large-scale price reduction highlights the dilemma of the low-and middle-end 5G mobile phone market.

The industry pointed out that Qualcomm has been in a leading position in the high-end mobile phone market in non-Apple, so this price reduction focuses on the middle and low-end areas, hoping to speed up inventory clearance, in order to welcome the launch of a new generation of Snapdragon series mobile phone chips in mid-late October.

As for whether MediaTek will be affected by Qualcomm's price war, the industry believes that MediaTek's mobile phone chip shipments have leapt to the first place in the world, and MediaTek's new chips after the second quarter of this year began to move to the medium-to-high-end market, so the degree of impact will not be as severe as in the past.

According to analysis, this downturn in the consumer market may continue until the fourth quarter of this year, and there will be a chance to improve comprehensively next year. It is almost certain that the operating performance of MediaTek and Qualcomm this year will be significantly lower than last year's record high, and it is not expected to recover until 2024 at the earliest.

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