Shulou(Shulou.com)11/24 Report--

Many people think that artificial intelligence is not innovative, but the following research will change this "stereotype".

From go to games to completing all kinds of repetitive work, AI is far more capable than human beings in many aspects.

Many people are already imagining that in the future AI will liberate human beings from boring jobs and enable them to focus on tasks that only human beings can do.

For example, emotional communication with human beings, or work that requires creativity.

But recently, many studies have confirmed that AI is better than many people in feeling and expressing human emotions.

Similarly, AI seems to be no worse than human beings in the matter of creativity.

Recently, human-computer interaction expert Jacob Nelson (Jakob Nielsen) wrote a column that proved to us with three recent scientific studies and an essay by ChatGPT:

For jobs that require creativity, there is almost nothing left for human beings.

Study 1: artificial intelligence generates seven times more top product ideas than humans. A study conducted by researchers at Cornell Institute of Technology and the Wharton School of the University of Pennsylvania compared ChatGPT 4 with humans. The human control group was "students studying in elite universities."

Although students are not admitted to "elite universities" on the basis of creativity, there is no doubt that they are admitted at least partly on the basis of IQ and academic performance. They are likely to be well above the population average on almost all measures of intellectual ability.

Student data were collected in 2021, before generative AI became widespread, so it can be considered to some extent a manifestation of pure human creativity.

Because, without restricting the use of AI tools in the human control group, the study of humans and AI will soon become difficult, because any smart student may use AI tools on similar tasks.

The researchers assigned students and AI a task at the same time:

"you are an entrepreneur looking for innovation and entrepreneurship, hoping to produce new product ideas. The product is for college students in the United States. It should be a physical commodity, not a service or software.

The retail price of this product can be less than about $50. The product does not need to already exist, nor does it have to be explicitly available. "

This process is similar to the creative process of generating a new product in a real company, because researchers do not want to limit the original creativity of the product.

In fact, ideas that seem impossible at first may be produced after engineers have thought about them, and may eventually lead to great commercial success.

After a simple fine-tuning of the brainstorming results, the researchers first asked artificial intelligence to independently generate 100 ideas, then showed it some samples of good ideas, and then it regenerated into 100 ideas.

The first finding of the study is that artificial intelligence is much more efficient than humans in generating ideas. ChatGPT generated 200 product ideas in 15 minutes, while the average human performance produced 5 ideas at the same level in the same time.

In other words, ChatGPT is 40 times more efficient in generating ideas than humans, with a performance improvement of 3900%.

But for product creativity, the quantity of creativity is far less important than quality. After all, bad ideas are useless.

The researchers measured the quality of each idea by asking 20 human judges to evaluate each idea, and the judges assessed their interest in buying the product described by the idea.

According to the judges' purchase intention, the researchers asked them to rate them on a scale of 0-1, with a score of 0.40 for human-generated product creativity. ChatGPT scored 0.47 (independently generated ideas) and 0.49 (ideas generated after showing excellent cases).

The difference between AI and human is significant (p

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