Shulou(Shulou.com)11/24 Report--

CTOnews.com August 11 news, according to Kuaishou news, 2023 Kuaishou photosynthetic creators conference was held in the Bund of Shanghai yesterday. At the meeting, Kuaishou announced that it will invest more than 4000 billion in traffic support for more than 7 million high-quality creators in the coming year, which is expected to help the creators of the whole platform realize more than 100 billion in cash.

Cheng Yixiao, founder and CEO of Kuaishou Technology, revealed at the conference that more than 22 million people earned income from Kuaishou in the past year.

Wang Jianwei, head of Kuaishou's commercialization business, said that in June this year, magnetic clustered star advertisers increased by nearly 40% compared with the same period last year. At the same time, in March this year, Kuaishou also launched a new product called Magneto Wanhe, which helps creators to realize cash. So far, it has helped 100000 + creators to cash out, of which 30% are earning for the first time.

In terms of e-commerce realization, Kuaishou said that it will also provide more support to mid-waist and tail e-commerce creators, providing them with a variety of incentives and subsidies, including flow and cash. And further improve the pan-shelf system, expand incentives from simple live streaming to short videos, shop windows and other scenes, and encourage e-commerce creators to do more global operations in Kuaishou.

Kuaishou said that in the past year, the number of works published by creators increased by 14.8%, the number of active authors increased by 11.0%, the number of active fans increased by 31% over the same period last year, and the number of continuous authors for 12 consecutive months reached 32.78 million, an increase of 18% over the same period last year.

According to IT House, Kuaishou made an overall profit at the group level after listing for the first time in the first quarter of 2023, with revenue rising 19.7% to 25.2 billion yuan from 21.1 billion yuan in the same period in 2022. The adjusted net profit in the first quarter was 42 million yuan, compared with a loss of 3.722 billion yuan in the same period last year.

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