Shulou(Shulou.com)11/24 Report--

CTOnews.com August 11 news, Douyin Live today released a "notice on serious regulation of bad business practices of institutions," the announcement said that since June 2023, Douyin Live has severely cracked down on institutions that infringe upon the rights and interests of minors, pornographic diversion, fraud, underground industries, and induce excessive consumption.

CTOnews.com found in the announcement issued by Douyin that if the institution commits the following bad business behavior, the official will deduct 20 points from the organization's "guild health score" for the first time, suspend the settlement rights and interests of the guild for one month, withdraw the institution for the second violation, and the platform will terminate cooperation with it. At the same time, the official team of Douyin will also report to the public security department according to the specific situation.

The behavior platform that infringes upon the rights and interests of minors is strictly prohibited to provide live brokerage services for minors in any form, instigate or help minors to carry out separate live broadcast, instigate, guide, or threaten minors to carry out live broadcast consumption.

The behavior platform that provides vulgar pornographic information and services strictly forbids the display of pornographic and vulgar content and induces users to consume by promising to display pornographic and vulgar resources and services in return, including but not limited to: spreading or selling pornographic resources, displaying publications containing pornographic and vulgar content, promising pornographic services, performing obscene and serious pornographic content.

The fraud platform strictly forbids the use of false promises, fabricating facts or concealing the truth to induce or defraud users, including, but not limited to, the use of false identities to deduce scripts, disguise the identities of others, and instigate others to induce users to consume or commit fraud.

The behavior platform related to the underground industry strictly forbids the illegal behavior that legalizes the income earned by crime or other illegal acts through live consumption to cover up, conceal and transform it.

The emotional deception behavior platform strictly forbids deceiving users' consumption by promising to meet offline and promise to develop romantic relationships, such as creating a single beautiful woman to set up a deductive script to gain the trust of others. To fall in love, chat, sleep, provide personal contact information, private welfare and other emotional inducement to induce users to give gifts, transfer violations.

Douyin Live said that live broadcasting organizations such as MCN / Association have management responsibilities and obligations to themselves and / or their staff and anchors. Live broadcasting organizations such as MCN / Guild shall be directly responsible for the consequences of the aforementioned illegal and illegal acts directly carried out by themselves and / or their staff, abetting, guiding, assisting anchors or appointing and arranging third parties, and shall be responsible for any illegal and illegal acts of their anchors.

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