Shulou(Shulou.com)11/24 Report--

Us technology media "The Information" reported: byte jump China business slows, focus on TikTok

According to the US science and technology media "The Information" on August 10, the growth rate of byte-beating Chinese business slowed down in 2022, and the importance of overseas product TikTok became more and more prominent.

Revenue in byte jump china rose 25% year-on-year to $69 billion in 2022, according to people familiar with the matter. By contrast, the growth rate is declining year by year, compared with 150% in 2019, 105% in 2020 and 68% in 2021.

Total global revenue still grew 38 per cent to $85 billion, thanks to a doubling of revenues from overseas operations. In addition to TikTok, byte-beating overseas businesses also include games and enterprise services, with overseas revenue reaching US $16 billion in 2022.

Byte Jump is currently one of the most valuable technology companies in the world, recently valued at more than $200 billion in the secondary market. Byte-jumping profits have been growing steadily since 2019, with an operating margin of 21 per cent in 2022, similar to 25 per cent for Meta and 26 per cent for Alphabet, according to people familiar with the matter.

People in the industry are still worried about the technology company: will byte-beat growth in China slow down in the next few years, and whether overseas business can make up for the decline in domestic business?

At present, the source of revenue with the largest byte jump is still Douyin. Douyin has grown into one of the most important e-commerce platforms in China and continues to explore new businesses such as local life services. However, as the domestic Internet market enters the Red Sea, Douyin's user growth space also appears bottlenecks, byte jump to maintain domestic growth is facing challenges.

Byte jump the uncertainty of the future is not just about growth. Since most of the investors are global venture funds, they have been waiting for a byte jump to list. But given the severe regulatory pressure in the US, byte jump indicates that there are no listing plans and no timetable for listing.

Since 2020, TikTok has won the favor of a large number of overseas users and achieved rapid growth. The breakthrough of TikTok has made American politicians hostile to the Chinese-backed app. In recent years, under the pretext that TikTok threatens national security, US lawmakers of both parties have repeatedly called for blocking TikTok or coercing byte beats to sell it to American enterprises.

As growth slows, byte jumps require TikTok to survive under the threat of a US ban and quickly increase revenue to improve the company as a whole.

‎ this may explain why CEO Weekly Capital has been aggressively reforming its management. Since June this year, Pappas, chief operating officer of TikTok, and Sandy Hawkins, head of US e-commerce, have left one after another, and several e-commerce veterans such as Amazon have become new executives. Media analysis TikTok is trying to build an e-commerce business in the United States to achieve more comprehensive growth.

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