Shulou(Shulou.com)11/24 Report--

On August 10, YY Live officially announced that the "World War I famous" landlord Challenge will be held jointly with JJ. As a key event of the "YY Summer Holiday" special project, special events will be created on both platforms from August 11 to 19. " The "World War I famous" landlord Challenge, which combines traditional landlord play with fine PGC programs on the live broadcast platform, will bring a new experience of landlord fighting and watching to the vast number of netizens through a strong interactive and interesting live broadcast mode through rich and interesting games and games.

"World War I fame" landlord Challenge will be divided into "JJ landlord Challenge" and "YY Anchor Entertainment Competition". The JJ fight landlord Challenge will be held on the JJ landlord platform from August 11 to 17 for seven consecutive days, with the opportunity to win gifts such as high-end electric cake bells and Bluetooth headphones every day. " The YY Anchor Entertainment Competition will be held on YY Live App from August 15 to 19. Each game will be attended by three anchors for online landlords, talent shows and game interactions, featuring live interaction and fun games.

It is reported that the cooperation between YY Live and JJ fighting landlords has been going on for a long time and has entered its fourth year since 2020. In the past few years, YY Live has been the officially designated cooperative live broadcast platform for more than a dozen events, including the JJ landlord Champions Cup, the arrival of JJ masters, the JJ landlord Carnival, the JJ Masters Water Friends Competition, and the JJ landlord Rookie team Competition, with a total of more than 1000 live broadcasts, which has laid a solid foundation for this cooperation.

This fight landlord Challenge is also one of the key activities of YY Live's largest boutique content show and summer special project "YY Summer Holiday". YY Live's gold medal anchors Light Blue, Little Lightning, Fenglin Evening, Pork Pork and Pig eight will be invited to participate in the "YY Anchor Entertainment Competition" to bring joy to users and fans in the hot summer.

The person in charge of JJ fighting landlords said that JJ fighting landlords, as the country's leading chess and card platform and national high-tech enterprises, adhering to the corporate mission of "competitive spirit, exquisite products, wonderful world", provides users with dozens of games, including fighting landlords, with various ways of playing, rich competitions, competitive as the core and green operation. At the same time, the platform focuses on diversified and open development, and has explored cross-border cooperation with many enterprises, including YY Live, to recommend wonderful competition content to more users.

The relevant person in charge of YY Live said that YY Live has always attached importance to cross-border linkage with leading companies in various industries. This "World War I fame" landlord Challenge links the resources of both sides, which not only expands the depth and breadth of cooperation content, but also gives full play to the potential of live broadcast + game content to a great extent. At present, in addition to the game field, YY Live also covers more than 60 content categories, such as music, talk shows, dance, outdoor, sports, positive energy and so on. In the future, YY LVB will continue to link cross-border brands, create a multi-dimensional "LVB +" content matrix, strengthen the advantages of diversified content, and enable the continuous development of various content fields through the superior resources of the LVB platform, bringing more yuan and more exquisite live broadcast service experience to the broad masses of netizens and viewers.

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