Shulou(Shulou.com)11/24 Report--

On August 10th, the 24th Shanghai International Photographic equipment and Digital Imaging Exhibition (hereinafter referred to as Playi Shanghai) opened in Shanghai New International Expo Center. At this exhibition, Lexar Rexa not only brought a new and upgraded series of image storage products, but also launched the City of memory 2023 Image creation Competition, and held a visual literature exhibition of "Shanghai memory" and a number of photography lectures at the scene.

Flagship quality leads innovation

During the pageI Shanghai exhibition, Lexar Rexa brought four newly released image storage products to help users improve their photography experience and efficiency with flagship performance to meet the professional storage needs of high-end digital cameras.

1. A new generation of high-performance storage standards, leading the 8K era

In the field of professional photography and recording, the storage and transmission of high-definition video and high-resolution images are very important, and the storage capacity is becoming more and more important. Through technological innovation, Lexar Rexa has developed the GOLD series of Lexar ®Professional CFexpress ™Type B memory cards with maximum capacity up to 2TB capacity. According to Lexar quality laboratory data, it can store 8K RAW video, 96K video, 542 mindline 20MP pictures and 725000 10MP pictures. Large capacity allows professional photographers to focus on creation and inspiration, effectively avoiding the dilemma of frequent replacement of memory cards due to lack of capacity in the professional shooting process.

The series uses PCIe Gen 3x2 and NVMe high-speed protocol standards, reading speed up to 1900MB/s, write speed up to 1500MB/s, continuous write speed no lower than 1300MB/s (1TB-2TB), can more quickly transmit high-specification video and high-resolution images, such as 8K RAW and 4K high frame rate video and high-quality images.

At present, the Lexar ®Professional CFexpress ™Type B memory card GOLD series has been tested by a number of camera manufacturers and recommended by AVL (Approved Vendor List), including Fuji, Canon, Nikon, Sony and other camera brands, bringing more confidence and protection for consumers to choose Lexar Rexa memory cards.

2. Fast writing is really fast.

Whether it is video recording or high-speed continuous shooting, there are ultra-high requirements for the writing speed of the memory card. Fast writing speed is really fast. In order to meet the needs of users for high writing speed, Lexar Rexa brings the Lexar ®Professional SILVER PRO SDXC ™UHS-II memory card, which can write speed up to 160MB/s, read speed up to 280MB/s, and smoothly shoot 4K HD video without missing frames.

This series supports SD4.0 and UHS-II protocols, meets the V60 video level, and has double rows of gold fingers on the back, which enhances the hard-core function of high-speed continuous shooting. It is especially suitable for wild travel shooting, Vlog, commercial photography and other use scenes. Whether it's surfing at the beach in summer, biking along the way, skiing or rock climbing in winter, the Lexar Rexa V60 SILVER PRO high-speed memory card can help users record the good times.

3. Professional records, high-speed, massive and durable

With the development of cameras, drones, game consoles and other imaging equipment, in order to have the best experience and recording effect, a high-speed, large capacity and durable microSD memory card is essential. The Lexar ®Professional GOLD microSDXC ™UHS-II memory card released by Lexar Rexa is the best of the high-speed memory cards.

The series supports V60 video levels with read speeds up to 280MB/s and write speeds up to 180MB/s. In terms of capacity, 128GB and 256GB are available. According to Lexar quality laboratory data, 256GB capacity can record 4K video 265min.

In terms of durability, the Lexar ®Professional GOLD microSDXC ™UHS-II memory card can withstand the extreme environment of the work site, such as waterproof, high / low temperature resistance, moisture resistance, wear resistance, shock resistance, fall resistance, X-ray protection and magnetic protection, making it a memory card that can cope with extreme environments.

4. The card reader of high-end memory card brand is more professional.

The Lexar ®Professional CFexpress ™Type B / SDTM USB 3.2 Gen 2 Reader has a dual slot design that supports simultaneous reading of CFexpress and SD memory cards. Efficient transfer speed and processing mode will greatly reduce the waiting time of users and the frequency of data backup, which is very important for photography users who need to process a large amount of data.

The card reader adopts USB 3.2 Gen 2 high-speed interface, the highest transmission speed can reach 10Gbps, and the reading speed of CFexpress memory card can be as high as 1050MB/s. In addition, it also supports reading UHS-II SD ™memory card and UHS-I memory card, transfer speed can be as high as 312MB/s and 170MB/s, transfer large files and HD video and other data completely pressure-free.

Grand prize in the city of memory 2023 video creation competition

Over the years, with the value proposition of "Live For The Memory (made for memory)", Lexar Rexa has been bringing better storage products to consumers around the world, recording and retaining precious memories with people.

The city is not only a living space, but also a memory space. In addition to the new product release, Lexar Rexa also announced the launch of the City of memory 2023 Image creation Competition at the press conference, hoping that contestants can tell memories and stories about the city from multiple perspectives through their own works.

The special prize of this competition is 20000 yuan (before tax) and a 2TB CFexpress Type B memory card worth 11999 yuan. Other awards are also very rich, hoping to help photography enthusiasts better shoot beautiful and record life.

The Visual Literature Exhibition of "Shanghai memory" witnessed the great changes of the vicissitudes of life.

Lexar Rexa also joined hands with Mr. er Dongqiang, a visual literature photographer, to hold a visual literature exhibition "memory of Shanghai" at the exhibition site to feel the great changes of the times by retaining the visual collision between the old and the new. This is another in-depth cooperation between Lexar Rexa and Mr. er following the historical and geographical fieldwork of coastal defense and frontier defense at the beginning of this year.

Lexar Rexa has established a community of image ambassadors around the world, continuously bringing a wealth of high-quality storage products to professional photography users, photography enthusiasts and creators. From the social interaction, Lexar Rexa understands the pain points of users, constantly updates products, and creates and records a lot of good memories together.

Celebrities share rich salon activities

During the 3-day exhibition period, Lexar Rexa plans to organize six lectures related to photography and storage, inviting visual literature photography artists, directors, independent photographers, chief lecturers in photography classes, professional photography researchers, etc., to deeply explore and discuss photography practice and photography thinking. Images are everywhere and stored everywhere.

Lexar Rexa invited lecturers not only share their experiences, but also guide photography lovers on how to better use and maintain image cards, how to better photograph the city, and share knowledge such as city photography skills.

Friends who are interested in Lexar Rexa brand or photography can visit the exhibition site of Lexar Shanghai in person, or follow Lexar Rexa's official WeChat account to get first-hand information and participate in the event in time.

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