Shulou(Shulou.com)11/24 Report--

Thank CTOnews.com netizens for the clue delivery at the end of 6 _. CTOnews.com, August 9, the Unified push work Committee announced today that the "Technical Specification for Anonymous subscription Communication Services" led by the China Institute of Information and Communication, with the participation of the Unified push work Committee and under the focus of the Internet Society of China, has been prepared. The relevant capabilities have been jointly adjusted, and several rounds of internal tests have been completed in conjunction with the industry.

On July 27, 2023, at the "2023 Digital Ecology Development Conference" sponsored by Tyre Terminal Laboratory of China Information and Communication Institute, representatives from the Internet Society of China, the working Committee of Unified push, the Tyre Terminal Lab of China Institute of Information and Communication, China Advertising Association, Xinhuanet and operators jointly issued the standard of "anonymous subscription service", and demonstrated the related business on the spot. And will begin to carry out technical verification with more Internet service providers and explore more business models.

According to the official account of the ▲ TAF Association Unified push working Committee, on July 31, 2023, China officially issued the "measures to restore and expand consumption" (CTOnews.com Note: that is, "20 articles to promote consumption"), which clearly put forward the requirements of "promoting the construction of digital consumption infrastructure" and "speeding up the digital transformation of traditional consumption". At present, Internet service providers inform users about offers, discounts and other information through terminal notification services (including push messages). In this process, how to better protect users' sensitive information and improve users' consumption experience is of great significance to promote consumption.

The Unified push work Committee said that in practice, a large number of users are willing to obtain the necessary information about the target product, understand the product marketing strategy, and carry out the necessary interaction with the merchants in a timely manner before consumption. In the traditional implementation path of the scheme, this process is also easy to be accompanied by the disclosure of user information, resulting in the loss of full life cycle control of personal information after users submit relevant information, and are frequently harassed by information such as advertising, sales promotion and even fraud. it greatly reduces the consumer experience of users.

Based on this, the Unified push working Committee, together with operators and industry organizations, jointly put forward the technical implementation scheme of "anonymous subscription communication service". Its core is to generate "temporary number" and anonymous ID for users through the core competence of operators after active authorization, so as to ensure that users' personal information can not be obtained by application after browsing, consulting and subscribing information, and protect the privacy of users.

The core of "anonymous subscription communication service" is not only to ensure that the user information is "one-way transparent" in the process of obtaining the service, but also to introduce the "subscription mechanism" and "expiration mechanism" of the service, that is, businesses can only be allowed by the user. during the period of user authorization, serve the user at a certain frequency. At the same time, all subscriptions of users are valid, after which "subscriptions" will expire, after which merchants will no longer be able to contact users.

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