Shulou(Shulou.com)11/24 Report--

Recently, Cainiao and Procter & Gamble signed a new strategic cooperation agreement, the first front position with BC integration capability jointly created by the two sides has been officially opened in Jiaxing, Zhejiang Province.

Over the past six months, including Procter & Gamble, the global TOP50 giants Nestl é, Unilever, Budweiser, PepsiCo, Danone, L'Or é al, Yili, Carlsberg and Goss have all deepened their cooperation with Cainiao's supply chain.

According to industry insiders, the scale of cooperation between the top ten giants and Cainiao has expanded, and the scope of cooperation has also expanded from Ali e-commerce platform to non-Ali platform, online and offline integration, and the cooperation scale of major brands has exceeded that of JD.com 's supply chain, indicating that the market pattern of e-commerce supply chain is intensifying and changing.

Public information shows that since the end of last year, the cooperation between Cainiao and the top ten fast consumer giants has been faster and deeper, and high-level visits have also been frequent. The cooperation between the two sides presents two dimensions: facing the present and facing the future, which shows the long-term sustainability of the cooperation.

Facing the current situation, Cainiao has made full use of its own warehouse distribution network and urban distribution network, and launched a large number of jointly created innovative projects, such as Cainiao's joint efforts with Nestle and Danone to create an innovative DTC (face-to-face Consumer Business) fulfillment center, and with Procter & Gamble to create the first front position with the integration of B-end business and C-end business, shortening supply links and enhancing consumer experience.

Facing the future, mainly based on the digital and flexible supply chain capabilities of Cainiao, we reach strategic cooperation agreements on digital supply chain, green supply chain and omni-channel cross-platform supply chain. For example, Cainiao's cooperation with Unilever has expanded from Ali business to non-Ali business; cooperation with Procter & Gamble, Danone and L'Or é al has also expanded from online to offline full-scene integration; cooperation with Budweiser, not only do warehouse matching, but also achieve the integration of in-warehouse live marketing and warehouse distribution.

Fast consumer is one of the industries with the highest requirements for supply chain in the world. In the global supply chain list of the world-famous Gartner, FMCG companies dominate the list for years. In 2023, Unilever and Procter & Gamble ranked as masters, while Nestl é, L'Oreal, Pepsi and Budweiser were all Top25. The deepening cooperation between the top ten giants and the rookie supply chain also means that the ability of the rookie supply chain is recognized in the fast consumer industry.

"the supply chain serving traditional retail is rigid and often improves efficiency by launching large equipment, resulting in high costs. Cainiao, which grew up in the double 11 scene, pays attention to the application of digital technology, has high flexibility and flexibility, and has the ability to quickly open and expand, close and divert sites. it has formed a very distinct characteristic of excellent cost structure and understanding of e-commerce, which is a new generation of flexible supply chain model. " Zhao Xiaomin, an expert in the logistics industry, said that the digital intelligence flexible supply chain can adapt to the endless emergence of new business type, such as shelf ecommerce, live ecommerce, content ecommerce and interest ecommerce, which is the fundamental reason for driving the FMCG giant to deepen cooperation with rookies.

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